The Design Intelligence Award (DIA) is much coveted not only in its home country of China but increasingly across the world. As international media partner, POOL had a ringside seat of the recently held celebrations…
The Design Intelligence Award (DIA) is a contemporary, innovative design platform established in China in 2015 for the evaluation, promotion and collaboration of industrial design. Since its establishment an expert tank with over 300 industry experts from 26 countries and four continents has been set up. The DIA holds a worldwide interdisciplinary competition encompassing art, technology and commerce that serves as a catalyst for the transformation of original ideas into materialized profit and the actualization of future innovation. Though still a relatively new award, it draws a large number of global designers keen on adding the recognition to their profiles.
The awards process
For the preliminary evaluation phase, entries are accepted either by public registration or expert nomination. Reviewed and approved by the DIA committee, the nominated works go straight into the final round. The Experts Committee of DIA consists of design masters and cross-discipline experts from all over the world, and the nomination experts and evaluation experts work independently of each other. The evaluation is based on factors such as Culture and Goodwill; Technology and Esthetics; Innovation and Wisdom; Commerce and Promotion; and Comprehension and Eco-awareness.
This year the DIA received 7,721 pieces of work from 41 countries and regions, in categories ranging from cultural products and daily necessities to industrial equipment and high-edge technologies. Of these 7,436 entries were from public registration, with 285 nominated by experts from different countries. Forty-two of these, from 13 countries and regions, competed for the final awards and a total prize pool of 6.5 million yuan (US$1.03 million).
Three prizes were granted this year: The Design Excellence Award, Design Yiwu Award, and Design Shining Award.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
