Being able to create enduring stories for fabric is what drives illustrator and visual artist Priyanka Sachdev to pick up her pen
What has been the most challenging part of your role as Chief Illustrator at Quirk Box Design Studio?
PS: Quirk Box is an art label and not just a fashion label, and it is always a struggle to explain the meaning of the term ‘original art’. We often get asked where we ‘got’ the printed fabric from. There continues to be a gap in the understanding of the concept of ‘original art’ that has been created from scratch by our designers in-house. The fashion market is a volatile, constantly evolving one and it is extremely important to keep in mind the current trends across the season. Also, being an art label in India, we have to understand the psychology of the audience in terms of what colors and imagery they will be open to wearing. There are certain boundaries that we have to observe with respect to people’s cultural sentiments and beliefs while designing wearable art. At the end of the day, it is as much a challenge as it is exciting to be able to create an artwork that will become a part of people’s wardrobes, making them real life canvases for the art that we create every day. There is no greater satisfaction than being able to do this every day!
What is your approach to designing a collection?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
