Siblings Atishe Chordia and Nishyta Chordia have brought together their engineering and design backgrounds to create a cuttingedge digital solutions company
Tell us a little about your journey in design.
AC: I don’t have formal education in design, but through my school experience at Rishi Valley, I was exposed to solving problems in the most unconventional ways. Encouraging unique ways of addressing a problem is probably the first prerequisite of being able to ‘think design’. I was at college in the US when Facebook, iPhone and other such hardware and software systems were born. This helped incredibly in building my exposure and defining design preferences.
NC: Design and art have always been of interest to me. In college I majored in Art History and Design; I went on to do a Master’s in Illustration and Visual Media at London College of Communication. All of this really opened up my horizons;
I realized the potential of design not just as a way to esthetically make things beautiful, but as a very important and powerful tool in problem solving. Even today, my work doesn’t always focus on making beautiful looking user interfaces or illustrations, but using concepts in design thinking to better an experience, build flows and processes.
What is the story behind doodleblue?
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Denne historien er fra POOL 86-utgaven av POOL.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat