Watch designing is all about the minute detailing, says Mahendra Chauhan, who heads a talented team of designers at one of the world’s largest watch companies
What does design mean to you?
MC: Design is translating the intangible needs of the user into tangible products. My foundation in design started with studying architecture at NIT Raipur, which led me to understand form, space, and structure, and scale the core elements that construct design esthetics. I delved deeper into design by completing my Master’s in Industrial Design at NID, which enhanced systems thinking, user perspective and the relation between services and strategy. During my Internship at GE, I enhanced my knowledge on material and industrial processes. After completing my education, I started working with TI Cycles of India, an engineering-driven company where I was the sole designer. My role varied from designing bikes to instilling design culture by being a design ambassador across departments. Moving on to Titan Industries, a design-led organization, I could apply my skill sets of designing for details towards iconic lifestyle pieces. It was the amalgamation of macro perspectives and micro detailing that led me to apply design in different industries.
What is your role at Titan Industries?
MC: As Senior Design Manager and Team Head for Brand Titan, my role includes designing and managing the product portfolio for all the clusters of the brand, and sub brands including Edge, Octane, Raga and Nebula. My responsibilities are strategically aligned to give the best possible design solutions to the company. My role has various facets including consumer insighting, ideation, product development and people management.
How do you translate the latent need of the consumer into tangible parameters for products?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat