When Pranav Mishra and Shyma Shetty teamed up to launch ready-to-wear label, HUEMN, they were attempting to fill a gap in the market with clothing that reflected their sensibilities
PM: I come from Lucknow where there wasn’t much exposure to modern design. While growing up I didn’t know I wanted to be a fashion designer; that happened only after I got through NIFT. After three years I got into an internship with an export house and I started understanding fashion. Clothing as a concept can be taught. You can be trained how to mix and match and come up with combinations. It has been a process, an evolution, understanding one’s self and completing what I have done before, and making it better than it was.
SS: My parents worked in the garment industry and I have always had a very strong voice - to throw myself into creative work was a natural progression. Fashion was so empowering; it crept into my life early, widening my horizons in a lot of ways. Pranav and I met at NIFT (Bangalore) many years back. We both shared an immense love for fashion and a strong need to be able to create. After college, when we moved to Delhi and worked in Indian fashion, we spent all our free time discussing our business strategy. HUEMN was born out of the best of both of us. It’s a mish mash of the stories under our skin. We are so different from each other in our approach to the business that we bring separate skill sets to the table. Yet, we have the same vision and similar sensibilities. This is our biggest strength.
What is the story behind HUEMN?
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
