Astha Malu’s ceramic journey reflects a gradual transition from non-functional artworks to user-friendly utility products
When did you become passionate about clay?
AM: Mitti or clay has always been vital part of our life. There is always an element of surprise with clay. From molding it in various forms for various functions to fascinating detailing and textures, I believe that clay can speak one’s thoughts, no matter how chaotic or peaceful they are.
My ceramic journey started a decade ago when I was pursuing my Bachelor’s studies - majoring in Sculpture (Fine Arts). My passion for ceramic and its hand-forming techniques grew when I was a guest faculty of ceramics at Kamla Raheja Vidyanidhi Institute for Architecture and Environmental Studies in Mumbai. I went on to do my Master’s in Industrial Design at National Institute of Design, Ahmedabad, where I majored in Ceramic & Glass Design.
I learnt a lot at NID - from expressing my inner self through sculpture to understanding the user’s requirements, material’s production limitations and eventually developing userfriendly products, packaging and online marketing.
What led to ‘Pattterned Studio’?
AM: I always imagined launching a brand offering customized products and services and during my final year at NID I initiated research and mapping on my startup. The thoughts got fine-tuned while working on live projects at NID as well as later, when I was working at Klove Studio in New Delhi. Simultaneously, I designed the logo. By the end of 2016, I had quit my job. I did internships with Parkwest Ceramics and Everlasting Fire Studio in Chicago, refined my understanding about efficient studio setups, and in January 2017, started Pattterned Studio in Mumbai. The name was inspired by my experiencing and observing set patterns in and around my life. The three Ts in the name are the three pillars of my venture: Home Decor Products, Public Installations and Accessories.
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A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat