We Chat With The Ducati’s Boss-Man About The Iconic Brand's History And Future
This is the tenth edition of the World Ducati Week. How does it feel?
CD: It’s very special because it is the tenth anniversary. The first one was in 1998 and actually, it was 20 years ago. When I look back, the company now is very different from what it was 20 years ago. Far bigger, but more than that, it’s much more international. In terms of markets, we have India, China, Thailand and Brazil. We are really a global company even if we are still medium sized – because it is still 1,600 people and 740 million Euro turnover. The product range is also much wider. Back then, Ducati was only sports bikes. Now, we have sports bikes, touring bikes, enduro bikes, the Scrambler and also cruisers.
TG: What has changed in the Ducati buyer from 1998 to 2018?
Denne historien er fra September 2018-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 2018-utgaven av BBC TopGear India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Mi5 SILENT, POSH AND LETHAL!
With its reimagined design language, BMW has done what it does best-divided opinion with the kind of fervour usually reserved for debates about pineapple on pizza.
A VIRAL ESCAPE
The last time I visited Hampi in Karnataka was back in 2021, just as the world began to shake off the COVID-19 travel bans.
FROM UNDERDOG TO CHAMPION
Thierry Neuville's Journey to WRC Glory
Max Verstappen: FOUR-TIME CHAMP UNDER THE VEGAS LIGHTS
From dominance to resilience, Verstappen cements his legacy while Mercedes shines in Sin
VOLKSWAGEN VIRTUS GT PLUS SPORT: SEXY+SPORT
Volkswagen has a knack for keeping their loyal and enthusiastic customers grinning from ear to ear. The German manufacturer has almost become synonymous with build quality, safety and performance.
BE GE AND XEV 9E Sexy and Ballsy!
Starting a review can be quite a challenge, especially when it's hard to pinpoint the flaws!
CAPTURING THE ESSENCE
Chilly, cold mornings and Mumbai is a rare combination that we seldom see in this part of our beautiful country.
BATTLE OF TWO GOLIATHS
When Luxury Meets Performance, Who Takes the Crown?
THE E-MPV THAT DARES TO DREAM BIG
The MPV market, dominated for aeons by Toyota's Innova, has always felt like a rather predictable place. It's the type of vehicle you buy not out of passion but practicality-like a pair of orthopaedic shoes.
IMPRACTICAL YET IRRESISTIBLE
Exactly ten years ago, I took my first international trip. It was to Bahrain, a country of endless desert and skyscrapers, where my aunt and uncle lived. Among their friends and neighbours, one particular gentleman, upon learning I was a budding petrolhead, took an entire day off work to take me around the city’s showrooms to see some “normal” Middle East traffic.
