What is it about making carbon wheels that’s so enticing? Why does it seem like every single company in the cycling business is getting into the wheel game? Is there something I don’t know? Are carbon rims the secret cash cow of the bike industry? Perhaps we should ask Mavic, the 125-year-old French rim and wheel company that recently went into receivership, if they’d recommend getting a foot in the door. It’s as if you can’t be a legitimate bike company until you can add the word “wheelworks” to the catalog. When did this become the rule? Why? Do we really need more bike companies making rims? Nope, we’re good. All set, thanks.
But what if they could be manufactured more sustainably than other carbon rims? What if the raw material could be safer to work with, didn’t need to be stored in massive energy-sucking fridges, had an infinite shelf life (regular raw carbon comes with an expiration date), and what if that material could be recycled? What if that material could build rims with higher impact resistance at lower weights, and could be made much closer to home?
These are the questions that infant bike brand Revel Bikes are asking. And the answer to all of them is a resounding ‘yes.’ That’s the magic behind these things. Sure, the Revel RW30 wheels ride well. They have to. If they didn’t, this whole thing wouldn’t be newsworthy. If they’re not any good, none of it is worth a damn.
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Denne historien er fra Summer 2020-utgaven av Bike.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Starling Murmur 29 Stainless
Frame and Öhlins TTX Coil Shock | | £2,442 ($3,191)
WATERING HOLE
MAY 30, 2020 4:53 P.M. LAKE POWELL, UTAH
PROGRESSION PROVEN
SEPTEMBER 7,2019 5:48 P.M PRINEVILLE, OREGON
RE-FORMATION
KATIE HOLDEN’S CAREER REBIRTH COMES FULL CIRCLE
TURNS YOU EARN
APRIL 29, 2018 10:55 A.M. BORDERLINE TRAIL, POST CANYON HOOD RIVER, OREGON
CRAFTING A RESCUE
A LIFE-CHANGING DAY DEEP IN THE WOODS
PERMANENT INSTALLATION
SANTA CRUZ’S ICONIC CANVAS MOONLIGHTS AS A METAPHOR FOR A TRANSFORMING TOWN
EMPTY HANDED
A RETURN TO GLOVES THREE DECADES LATER
COTIC ROCKETMAX
FRAME AND CANE CREEK DB AIR SHOCK | £2,049 ($2,678)
BUTCHER PAPER
To all the newbs I’ve loved before Don’t ever change