The Mahindra Truck And Bus Division (MTBD) introduced the Mahindra Furio 7 with the objective of giving a red hot crack at the six-tonne to 7.5-tonne sub-segment of Light Commercial Vehicles (LCVs). Known to constitute an estimated 50 per cent of the Total Industry Volume (TIV), MTBD is moving beyond its offering from the Jayo in the 3.5-tonne to six-tonne LCV sub-segment. The latest addition is a play on the Original Equipment Manufacturer’s end objective, of becoming a full-range player in the three-tonne to 7.5-tonne segment. MTBD, with the launch of the Furio 7 is looking to double its revenue from the LCV segment by banking on the versatile modular platform in Furio. Taking centre stage at the virtual launch from the Chakan plant, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. stated, “It is an apt time for the launch given the improving macroeconomic factors and the emerging growth sectors.” “With this launch, we aim to become a top-three brand in light and medium commercial vehicles. We are committed to offering double the value proposition,” he informed.
THE DIFFERENTIATORS
Denne historien er fra October 2021-utgaven av Commercial Vehicle.
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Denne historien er fra October 2021-utgaven av Commercial Vehicle.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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PRAWAAS 4.0 TO SPOTLIGHT THE RESURGENCE IN THE BUS SEGMENT
PRAWAAS 4.0 RETURNS TO SPOTLIGHT THE POST COVID RESURGENCE OF THE BUS SEGMENT WITH MODERN GREENER SOLUTIONS TO MEETING OPERATOR REQUIREMENTS
ONE STOP TBR ZONES
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iMAXX OFFERS TANGIBLE BENEFITS
MTBD IS COMMITTED TO ENHANCING TECHNOLOGY, EFFICIENCY, AND CUSTOMER VALUE PROPOSITIONS. UPENDRA KASBEKAR RECENTLY VISITED THE CHAKAN PLANT TO GAIN INSIGHTS.
ADVANCING TRUCK TECHNOLOGY
AT THE ZF GLOBAL TECHNOLOGY DAY 2024, THE TECHNOLOGY SOLUTIONS PROVIDER SPOTLIGHTED ADVANCEMENTS IN TRUCK TECHNOLOGY WITH A MARKET-READY SUITE OF SOLUTIONS
SUSTAINABILITY AS STRATEGY
IN AN INDUSTRY TALK SESSION, SATYAKAM ARYA MANAGING DIRECTOR AND CEO, DAIMLER INDIA COMMERCIAL VEHICLES SPOKE TO ASHISH BHATIA ON INTEGRATING SUSTAINABILITY INTO THE OVERALL BUSINESS STRATEGY.
CHASING LOCALISATION
THE CHASE TO LOCALISE IS A GLOBAL PHENOMENON. ASHISH BHATIA GAUGES THE PURSUIT FOR AN EDGE.
LNG POLICY PRICING AND INFRASTRUCTURE
AT THE EIGHTH LNG INDIA SUMMIT 2024, INDUSTRY LEADERS SHARED CRITICAL INSIGHTS ON LNG POLICY, PRICING, AND INFRASTRUCTURE
DÜRR BUILDS THE FIRST EU TAXONOMY-COMPLIANT PAINT SHOP
PAINT SHOPS MUST BECOME \"GREENER\" TO HELP VEHICLE MANUFACTURERS FEEL CERTAIN ABOUT MEETING THEIR AMBITIOUS CLIMATE TARGETS
LUMAX CORNAGLIA BOLSTERS EMISSION COMPLIANCE
LUMAX CORNAGLIA HAS ADDED TO ITS MANUFACTURING FOOTPRINT BY COMMISSIONING A NEW PLANT FOR EMISSION-COMPLIANT PRODUCTS WITH AN EYE ON THE FUTURE
