OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL
Jaguar Magazine|Issue 207
WHAT IS COMING FOR JAGUAR CARS IN THE NEAR FUTURE? IT WILL BE A PIVOTAL FEW YEARS AHEAD.
LES. HUGHES
OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL

THERE IS DEEP CONCERN WITHIN THE AUTOMOTIVE industry, owners and enthusiasts about Jaguar Cars new direction and long -erm future since the announcement of the Reimagine programme. Its drastic changes could mean one of two things; either it is a brilliant and daring strategy by new CEO Thierry Bolloré, or Jaguar will lose its soul and come crashing down.

Jaguar Cars will be the first established manufacturer to delete all internal combustion engines from its range, and every new car in the current range will be gone within three years except the all-electric I-PACE. An entirely new range promises to be exotic and electric only. Adding to the concern about management changes to what is seen as a uniquely personal marque, even so long after its founder’s retirement in 1971, is the seemingly heartless and unnecessary attack on a Scandinavian couple building a replica C-Type - with the consent of Jaguar Cars. There has been little follow-up by JLR to the public about the matter. People everywhere have been outraged by something most see as puzzling and hypercritical. Jaguar owns outside-built replicas itself, and there is estimated to be between 500 and 1000 of the C-Type which have been produced throughout the world.

The entire publicity disaster is judged as unwarranted and totally out of character for Jaguar.

Denne historien er fra Issue 207-utgaven av Jaguar Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra Issue 207-utgaven av Jaguar Magazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA JAGUAR MAGAZINESe alt
LE MANS HINTED-MAYBE
Jaguar Magazine

LE MANS HINTED-MAYBE

THIS CONCEPT WAS FOUNDED ON A VIDEO GAME CAR CREATED BY JAGUAR'S DESIGNERS AND ENGINEERS. WHAT IS IT'S FUTURE?

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6 mins  |
Issue 208
TIME TO GET YOUR X351
Jaguar Magazine

TIME TO GET YOUR X351

We are often asked for advice on the best value modern used Jaguar, and also what is a future classic. There is one answer to both - the last XJ.

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6 mins  |
Issue 208
XJ220 MISSION
Jaguar Magazine

XJ220 MISSION

KERRY MANOLAS ORDERED THE FIRST XJ220 IN AUSTRALIA. IAN CUMMINS PICKED IT UP WITH HIM.

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7 mins  |
Issue 208
IT'S ON THE MARKET
Jaguar Magazine

IT'S ON THE MARKET

It's a famous and unIque Australian-raced Jaguar whIch Is now sellIng In the UK

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9 mins  |
Issue 208
DEFINING ITS MYSTICAL...ESSENCE
Jaguar Magazine

DEFINING ITS MYSTICAL...ESSENCE

What is it about Jaguar that makes it so loved and how did that come to be?

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8 mins  |
Issue 208
Monaco Historique 2021
Jaguar Magazine

Monaco Historique 2021

12th Grand Prix de Monaco historique

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2 mins  |
Issue 207
OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL
Jaguar Magazine

OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL

WHAT IS COMING FOR JAGUAR CARS IN THE NEAR FUTURE? IT WILL BE A PIVOTAL FEW YEARS AHEAD.

time-read
8 mins  |
Issue 207
SERIOUS UP-DATES MAKE IT BETTER - AND IT'S DIESEL F-pace next level
Jaguar Magazine

SERIOUS UP-DATES MAKE IT BETTER - AND IT'S DIESEL F-pace next level

THE F-PACE IS JAGUAR'S BEST SELLING MODEL AND continues to improve in all ways. The 2021 upgrades are sensational to the point where it now feels close to an XJ from the driver or passenger seats. It is that luxurious. It is multi-purpose too, so aside from family duties, it will handle the dirty stuff like a dedicated SUV and, encouragingly, Jaguar really has got its head around what the F-PACE was capable of achieving from its inception.

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3 mins  |
Issue 207
JAGUAR SMATTERINGS
Jaguar Magazine

JAGUAR SMATTERINGS

Should historic cars be raced at full tilt? Make up your own mind after learning how this ex-Australian C-Type was virtually destroyed.

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2 mins  |
Issue 207
 QUIETLY FAMOUS
Jaguar Magazine

QUIETLY FAMOUS

The first XK120 despatched by Jaguar Cars spent its first decades around Sydney.

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6 mins  |
Issue 207