Duncan Bell Is Highly Driven
T3 Magazine
|April 2017
It’s now officially impossible for car launches to get any more crazy or awesome
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In the bar, the people at the next table have literally frozen on the spot. In the corner, a group of card players have done the same, now sitting as still as statues. Statues of card players. In a bar.
International megamodel, movie star and mum Mila Jovovich leans in, lightly touches my shoulder and breathily intones, “When a door opens, you should walk through it.” A camera flash pops, capturing the moment.
So, yeah, that was my last evening out. What have you been up to lately? Part of the fun of being a tech journalist is being invited to lots of snazzy, swanked-up events, where I get fed canapés by attractive young people from Eastern Europe, in return for sitting through a ten-minute presentation about a new sat-nav, or what have you. It’s a decent perk.
Now and then, I’ll get invited to an event so spectacular, it makes your average flagship-smartphone launch seem like a leaving do for an unpopular colleague. But Toyota’s ‘The Night That Flows’ immersive event for its C-HR car? Now, that really took the biscuit.
Car-razy
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