IN 2019, BOY band BTS became the first South Korean act to enter the UK singles Top 40, and so-called K-pop has gained legions of fans here ever since. As South Korean luxury brand Genesis releases its first dedicated electric car in the UK, it's sure to be hoping for a similar story of success.
But while K-pop might be seen as a niche addition to the UK music scene as a whole, Genesis couldn't have picked a more competitive market to try to break into. The GV60 is up against such well-established electric SUV rivals as the Audi Q4 e-tron, Ford Mustang Mach-E, and Jaguar I-Pace.
With Genesis being the luxury arm of Hyundai, the GV60 also shares its underpinnings with the Hyundai Ioniq 5 and Kia EV6, the latter of which is so good that we named it our 2022 Car of the Year. If the GV60 can assert itself as a premium alternative to that car, it could earn itself a healthy following.
Denne historien er fra June 2022-utgaven av What Car? UK.
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Denne historien er fra June 2022-utgaven av What Car? UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Lexus RZ 450e+ Takumi Bi-tone
Greater stamina and a lower price would have enhanced our opinion of this upmarket electric SUV
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Renault Clio 1.0 TCe 90 Evolution
It's our reigning Small Car of the Year, but will the latest Clio continue to impress in daily use? We're finding out
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Small, cheap cars bring numerous benefits, especially if most of your driving is around town. We take three leading examples on a road trip to see which of them paints the most complete picture
GRIPPING STUFF
Tyre choice can make a huge difference to how your car behaves in changeable weather. We search for the best
Audi A6 e-tron
BMW i5 rival uses the same tech as the Q6 e-tron SUV for serious pace and range On sale Late 2024 Price from £62,000 (est)
Renault Symbioz
Slightly smaller than Renault's existing Austral, this new hybrid family SUV has its sights set firmly on the popular Nissan Qashqai On sale Now Price from £29,295
Volkswagen Golf
Family car celebrates its 50th birthday with an update, including much-improved infotainment On sale Now Price from £27,035
Hyundai Tucson
Update for Hyundai's family SUV includes a redesigned interior and a revised engine line-up On sale Now Price from £32,000
