2019 KIA Cerato Value Proposition
Wheels Magazine|July 13, 2018

Kia has always been generous with the amount of kit it has offered buyers. But it seems to have outdone itself with the new compact saloon.

Sony Thomas
2019 KIA Cerato Value Proposition

There’s no denying the fact that SUVs are poised to take over the automobile world. As sales numbers rise at tremendously high rates, utility vehicles continue their march towards global dominance. Many carmakers have announced that they will stop manufacturing small passenger cars altogether, as sales of these once popular models decline steadily. However, as long as the Toyota Corolla stays at the top of the world’s largest selling cars list as a beacon of hope, there will still be enough automakers still spending time and resources to develop, build and market compact saloons. Kia appears to be one of those manufacturers that does not look at sales growth rates but at current statistics and believes that the passenger car market is still one that will reward players. So, it makes sense that Kia has made a substantial effort in redesigning and overhauling its Corolla rival, the Cerato for the 2019 model year.

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