Will the state’s consumer protection act be a nightmare for brands?
The California Consumer Protection Act doesn’t go into effect until 2020, but that doesn’t mean the 10,000-word law—passed in just five days last summer—won’t be a big issue this year.
Last month, the California attorney general’s office—which is in charge of creating rules for the CCPA—began holding a series of hearings to gather feedback that will continue through February in cities across the state. Trade groups including the Association of National Advertisers and the Interactive Advertising Bureau have submitted testimony about how they think the new regulation will hinder operations. They’re also urging state lawmakers to consider changing or clarifying terms, rules and exemptions.
“Dan Jaffe, group evp for government relations at the ANA, said the law in its current form could put some brands’ rewards programs at risk because it might be hard to give equal incentives to people who opt into sharing data and those who opt out. Jaffe said requiring companies to create “massive data pools” for responding to consumers’ requests for their personal information might become tempting targets for hackers.”
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Denne historien er fra February 4, 2019-utgaven av ADWEEK.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.