THE STRAWBERRYFROG FOUNDER TALKS ‘CULTURAL MOVEMENTS’ AND WHAT BRANDS CAN LEARN FROM TRUMP’S STRATEGY.
StrawberryFrog made its first broadcast Super Bowl spot for SunTrust last year. What was your big take-away?
The key point for me was that it’s [both] a platform and an event. We live in an age of perpetual distraction, so whatever you come up with has to be bigger than a commercial.
Do you think election fatigue will carry over into the ads we see during Super Bowl LI?
Absolutely. Lots of Americans were frustrated by the election. … They want brands to make them feel good about themselves, empowered and confident.
What is a “cultural movement,” and how does Trump’s surprise victory relate?
Denne historien er fra December 12, 2016-utgaven av ADWEEK.
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Denne historien er fra December 12, 2016-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
