David &goliath’s new cmo explains how the indie shop is becoming braver with its own image.
What brought you to David&Goliath after nearly four years with 180LA?
I wasn’t really looking, but I was inspired by [founder and chairman] David [Angelo] and what this agency does and attracted to the “brave” philosophy. Lots of agencies are chameleons that say the same thing, but David&Goliath has a real point of view and identity. … They know who they are and who they want to be.
How is D&G different from previous agencies where you’ve worked?
I’ve worked with some great agencies in the past, and each one is different. But D&G has a great culture that is part of the organization, the recruiting and onboarding processes and the types of brands that we’re attracted to. What I love in terms of simple branding is that it’s really part of the agency’s DNA. They live and breathe it every day. The perfect size for an agency is 200 to 350 people, and when you grow to 500-plus, it becomes hard to maintain a culture.
Denne historien er fra November 7, 2016-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra November 7, 2016-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
