Family tradition, regional heritage, organic farming and a penchant to preserve the local tasty cuisine are some of the driving forces which resulted in two unique brands of pickles and allied products.
The difference between these limited range of home-made products and mass-produced ones is that the family members are personally involved in the various stages of making the food items.
Tradition in a bottle
For Chinmaya Arjun Raja, Founder and Chief Pickle Maker, Panakam, the business of making pickles is simply offering a ‘tradition in a bottle’. According to Chinmaya, “We launched Panakam in 2015 to share the traditional culinary heritage treasured by my family for generations. Various traditional food products are made at home under the Panakam umbrella using indigenous methods of pickling and preserving treasured by various traditional communities in South India.”
Hailing from a town called Rajapalayam, located in the south of Madurai in Tamil Nadu Chinmaya belongs to the Telugu-speaking Kshatriya Raju community. Rajapalayam is famous for its mangoes, cotton-based factories, and the famous Indian dog breed – the Rajapalayam Hound. His ancestors, who were from the Vijayanagara kingdom (present day Andhra Pradesh and Karnataka), migrated and settled in Rajapalayam during the reign of King Krishnadevaraya in the 15th century and the Nayakas of Madurai in the 16th century.
“My mother, Prabavathi Arjun, is an excellent cook. Frequent guests at home keep her busy in the kitchen. My father, Late Sri VKN Arjun Raja, also elevated our culinary education by making us experience different cuisines at restaurants during our travels. He also encouraged my mother to try out new recipes with exotic ingredients. She too happily experimented with new ingredients in her Rajapalayam style,” informs Chinmaya.
Denne historien er fra March 1-15, 2019-utgaven av BUSINESS ECONOMICS.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 1-15, 2019-utgaven av BUSINESS ECONOMICS.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Elections 2024: Illusion & Reality
Whenever there is an election, we find the politicians speaking in hyperboles – and possibly, 2024 Lok Sabha has reached a crest.
Government initiatives aim to bolster rubber cultivation and innovation
Rubber tree plantation has seen significant growth in India, thanks to robust government oversight and favorable weather conditions.
Macron speaks on Europe's economic fragility
Many heads of state often speak on topics over which they have little control or vested interest.
Indian industries stand to benefit in raising of tariff on Chinese imports to the US
A delicate balance of power and influence exists between the United States of America and China.
Chabahar Port Agreement: Part of India's strategic and economic vision for Central Asia and Europe
On May 13, India and Iran signed a 10-year contract to operate the Chabahar port in Iran.
It is quite incredible to see things of interest happen with the blessings of the divine trio
Swamiji once said, “The wind of divine grace is always blowing. You just need to spread your sail.
The battle for sustainability: Earth Day's message of 'Planet vs. Plastics
World Earth Day, observed annually on April 22 worldwide, commemorates contemporary environmental advancements and promotes awareness of the imperative to conserve Earth and its resources.
Mother Teresa International Award 2024: Celebrating Humanity and Service
The Mother Teresa International Award, a prestigious honor recognizing individuals dedicated to serving humanity, will host its 2024 ceremony in Dubai, United Arab Emirates.
Can India get out of the middle income trap?
In the mid-1980s, international financial institutions moved away from calling their member countries as poor and rich countries, or as developed and less developed countries.
How is India's falling household savings rate worrisome for its development?
There has been a sharp reduction in the household net financial savings rate in 2022-23, leading to an overall decline in the financial savings rate.