Family tradition, regional heritage, organic farming and a penchant to preserve the local tasty cuisine are some of the driving forces which resulted in two unique brands of pickles and allied products.
The difference between these limited range of home-made products and mass-produced ones is that the family members are personally involved in the various stages of making the food items.
Tradition in a bottle
For Chinmaya Arjun Raja, Founder and Chief Pickle Maker, Panakam, the business of making pickles is simply offering a ‘tradition in a bottle’. According to Chinmaya, “We launched Panakam in 2015 to share the traditional culinary heritage treasured by my family for generations. Various traditional food products are made at home under the Panakam umbrella using indigenous methods of pickling and preserving treasured by various traditional communities in South India.”
Hailing from a town called Rajapalayam, located in the south of Madurai in Tamil Nadu Chinmaya belongs to the Telugu-speaking Kshatriya Raju community. Rajapalayam is famous for its mangoes, cotton-based factories, and the famous Indian dog breed – the Rajapalayam Hound. His ancestors, who were from the Vijayanagara kingdom (present day Andhra Pradesh and Karnataka), migrated and settled in Rajapalayam during the reign of King Krishnadevaraya in the 15th century and the Nayakas of Madurai in the 16th century.
“My mother, Prabavathi Arjun, is an excellent cook. Frequent guests at home keep her busy in the kitchen. My father, Late Sri VKN Arjun Raja, also elevated our culinary education by making us experience different cuisines at restaurants during our travels. He also encouraged my mother to try out new recipes with exotic ingredients. She too happily experimented with new ingredients in her Rajapalayam style,” informs Chinmaya.
Denne historien er fra March 1-15, 2019-utgaven av BUSINESS ECONOMICS.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 1-15, 2019-utgaven av BUSINESS ECONOMICS.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Deposit shortage: challenges facing India's banking ecosystem
In any macroeconomic framework, the household sector plays a critical role as a driver consumption, savings, and overall economic activity.
India's future dreams in Semiconductors & AI
A midst the gloom of the RG Kar affair or the Tirupati laddu scam or even the continued terrorist attacks in Jammu & Kashmir, even after the completion of the first general election in the state, we find hope and encouragement when the founder of Nvidia, Jensen Huang, in his recent visit to India says \"India will be a gigantic opportunity for us\".
The Ramayana: Justice and Modern Man
Consisting of Twenty-Four Thousand worthy Sanskrit verses, the Ramayana is one such epic, which provides a pathway to one committed to justice to establish himself as an ideal human being by following the exemplary life of its hero.
Vallabhbhai Patel: A Sardar of Farmers, A Matchless Social Reformer and the Maker of United India
Sardar Vallabhbhai Patel was instrumental in unifying the princely states to form the Union of India.
Understanding Prosperity: NOBEL Prize awarded for groundbreaking research on institutions and economic development
The Royal Swedish Academy of Sciences has awarded the Memory of Alfred Nobel to three US-based economistsDaron Acemoglu, Simon Johnson, and James A. Robinson\"for their studies on how institutions are formed and affect prosperity.\"
Sinking Resources: Groundwater crisis and sustainable solutions in Kolkata
Kolkata's underground water crisis is becoming a serious issue, driven by rapid urbanization and the construction of high-rise buildings.
Tourism Industry positively impacted by the festive season
Diwali transforms streets into a spectacle of festive lights, Diwali transforms streets into olis, and families gearing up for grand celebrations.
RBI's Shift to a Neutral Stance: Signaling a New Phase in Monetary Policy
For over a year, the Reserve Bank of India (RBI) has taken a firm stance against inflation, raising interest rates by 250 basis points between May 2022 and February 2023 in response to post-pandemic price pressures.
UK Budget
There _ he latest UK budget represents a departure from previous fiscal documents.
Han Kang's Historic Nobel Prize Win
The 2024 Nobel Prize in Literature has been awarded to T South Korean writer Han Kang, 53, known for her works including The Vegetarian, The White Book, Human Acts, and Greek Lessons.