Arun Chaudhry, head-Online Business & Product Development, Broking & Distribution, Motilal Oswal Securities, explains how technology has helped create a transformation in the company:
Motilal Oswal Securities has seen a huge transformation on the digital front over the last 18-24 months. From being a small part of its business strategy, technology is now one of the key business drivers for the company.
SUCCESS IN 3 QUARTERS
The focus of Motilal Oswal’s digital strategy for 2017-18 was to ensure that its end customers enjoy a seamless and personalized experience while transacting across any of its channels - mobile app, web portal, desktop application, or interacting with its sales and advisory representatives. The company has seen giant leaps in terms of technology offerings not just for customers but for its business partners, employees and other stakeholders across the business in 2017-18. The company has launched several unique, habit sensitive platforms and products keeping in mind the specific needs of clients.
Arun Chaudhry, head - Online Business & Product Development, Broking & Distribution at the company claims that the company is the only one in the industry to have dedicated platforms for traders and investors providing equal convenience to both the customer types. “This has proven to be very successful with the newly launched MO Trader App getting close to 1 lakh downloads in a very short span of time. The combined online turnover is now in excess of 50% with mobile being the fastest growing segment at more than double the growth over the past year,” he elaborates.
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