The first generation to grow up with the internet is now well into their 30’s.
The first generation to grow up with smartphones just started university. Think about that for a second. These are individuals who never knew life without the world at their fingertips. They are the innovators of online shopping, Facebook, and the selfie. And their numbers are growing, rapidly.
The landscape of Loyalty in the banking industry is changing too. Partly due to the shifts in demographics, but more importantly in how and where they interact with the customer. While the 2016 demonetization initiative had far reaching implications, one of them was the nudge in consumer spending from cash to electronic payment methods. With the increased use of debit and credit, both in acceptance from merchants and consumer participation, the opportunity exists to build a loyalty program that identifies the individual’s preferences and engages them in new and exciting ways.
The Digital Revolution has arrived
In India and across the globe, access to digital products and services is growing at a dizzying pace. In fact, most forecasts predict that over 50 crores Indians will be joining the digital market in the next five years. That is more than the population of North America. All of it. As these new customers begin utilizing and transacting within this environment, the free flow of data and communication is allowing banks to interact more efficiently and more effectively.
Denne historien er fra August 2018-utgaven av Banking Frontiers.
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Denne historien er fra August 2018-utgaven av Banking Frontiers.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Finance gears up for festivities
BFSI companies are charging their online and omnichannel strategies with personalized festive deals this season:
Non-cash transactions can touch a phenomenal level by 2028
Capgemini Research Institute’s World Payments Report 2025 highlights the era of account-to-account an instant payments:
The Confluence of Artificial Intelligence and Cybersecurity: AI as the Game Changer
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A new trinity in digital lending space
Three platforms in the lending space are poised to change the way lenders offer credit and borrowers access funds in India:
Finance gears up for festivities
BFSI companies are charging their online and omnichannel strategies with personalized festive deals this season:
Small MFI, International Engagements
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Even as MFIs are fueling economic growth for the underprivileged, what is interesting is that they are transforming themselves in areas like HR, technology, funding, leadership, collections, and more. Banking Frontiers presents the initiatives and initiatives at 9 such organizations:
Climate Risk Forum for CROS
Excerpts from a discussion on shaping the future of climate change resilience in India:
Seamless Supply Chain Finance
Deep insights emerge from this fireside chat at NBFC's Tomorrow Conclave.
Star Health sees strong demand from the IT sector
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