IndiaFirst Life - leveraging technology, stretching creativity
Banking Frontiers|April 2020
Rushabh Gandhi, deputy CEO at IndiaFirst Life Insurance, traces the technology journey and the marketing strategy of the company:
Mehul Dani
IndiaFirst Life - leveraging technology, stretching creativity

Mehul Dani: How has your digital strategy evolved in the current FY?

Rushabh Gandhi: Our digital strategy has strategically evolved and improved over the years to help us handle and manage data in different forms and types. Our digital focus includes business agility, enhanced and effective customer service, analytics-driven insights and decisions and secure and scalable systems ability. We have moved to a paperless, automated sales management process with seamless customer onboarding and fulfillment journey. We have ensured omnichannel experience across touchpoints for customer acquisition and retention. Today, we can service customer requests through traditional as well as digital touchpoints, such as intelligent IVR, chatbots, WhatsApp and mobile apps. We have capabilities to integrate and interact with different ecosystems based on business and data needs. Our infrastructure and system architecture are based on microservices, which provide reusability and flexibility to integrate and scale on demand.

Technology has always been an integral part of our processes and it continues to be the enabler. We are now focussing on AI and ML. We believe that AI is going to impact majority of processes right from prospecting to processing and servicing. We are keen on experimenting with IoT devices and big data and exploring voice analytics.

Please quantify the use of apps, digital platforms and describe usage patterns across the customer segments.

Denne historien er fra April 2020-utgaven av Banking Frontiers.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 2020-utgaven av Banking Frontiers.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BANKING FRONTIERSSe alt
Swedbank leverages data to the hilt
Banking Frontiers

Swedbank leverages data to the hilt

Sweden's Swedbank takes innovation to a different level by collaborating with other competing banks:

time-read
3 mins  |
September 2024
Digitization is for customer satisfaction, says Argenta Bank
Banking Frontiers

Digitization is for customer satisfaction, says Argenta Bank

Belgium's Argenta Bank has designed its digitization efforts to enhance customer experience:

time-read
3 mins  |
September 2024
Speed, Safety, Compliance
Banking Frontiers

Speed, Safety, Compliance

Brijesh Samantaray, Co-founder, Propelld shares the current trends in the education loans how the company is leveraging technology:

time-read
3 mins  |
September 2024
Unique methods in fraud perpetration
Banking Frontiers

Unique methods in fraud perpetration

When we look at some of the very serious frauds that had taken place in the financial realm, it is evident that the perpetrators are somewhat ingenious:

time-read
6 mins  |
September 2024
NBFCs: Elevating Organizational IQ
Banking Frontiers

NBFCs: Elevating Organizational IQ

What is more important than hiring smart people is raising organizational IQ. This topic was discussed in depth in a panel discussion at NBFC's Tomorrow conclave organized by Banking Frontiers. Edited excerpts:

time-read
9 mins  |
September 2024
Trustful Transformation
Banking Frontiers

Trustful Transformation

Transformation is no longer only about growth & efficiency. It involves aspects like compliance, security and explainability that are impacting NBFCs. These issues are explored in this panel at NBFC's Tomorrow:

time-read
6 mins  |
September 2024
CEO Panel: Connecting Traditional Wisdom with Modern Intelligence
Banking Frontiers

CEO Panel: Connecting Traditional Wisdom with Modern Intelligence

Banking Frontiers organized its annual NBFC Conclave titled NBFC's Tomorrow in August 2024 at Mumbai. Highlights of the first panel discussion:

time-read
10+ mins  |
September 2024
NBFCs EXPERIENTIAL EVOLUTION, TRUSTWORTHY TRANSFORMATION
Banking Frontiers

NBFCs EXPERIENTIAL EVOLUTION, TRUSTWORTHY TRANSFORMATION

Banking Frontiers organized NBFC's Tomorrow, its annual NBFC Conclave, in Mumbai on August 21. The program comprised panel discussions on 5 upcoming opportunities for the NBFC sector, along with presentations, fireside chats and a keynote address. Edited excerpts from the conclave:

time-read
3 mins  |
September 2024
Smart ATMs - an indication of a resurgence
Banking Frontiers

Smart ATMs - an indication of a resurgence

Smart ATMs can be the future way of how one may be interacting with a bank and doing transactions:

time-read
3 mins  |
September 2024
Personalization scores with HNWI & YP
Banking Frontiers

Personalization scores with HNWI & YP

Ghulam Haidar Rasooli, Chief Financial Officer at Afghanistan based Ghazanfar Bank, reveals the impact of personalization and future roadmap:

time-read
6 mins  |
September 2024