Mehul Dani: Can you take us through Max Life’s digital strategy? Please update us about usage patterns of digital platforms.
Manu Lavanya: Max Life’s longterm digital strategy is built on 3 distinct key stakeholders: customers, sellers and employees. From a customer perspective, the strategy aims to create intuitive and impactful digital experiences by addressing the demand of new customers as close to place and time of desire of being insured, providing superior customer and seller experiences through frictionless onboarding, adaptive on-demand and self-service driven customer and seller engagement and fulfilling the promise of insurance at the time when the customers need the company. From an enterprise perspective, we want to develop a workplace of tomorrow by creating an enterprise with a ‘Digital Mindset’ that inspires gen-Z and millennial workforce. This strategy will be fueled by building a digital culture, which supports innovation, digital skills in the organization and a technology foundation, which is flexible and scalable.
Over the last 5 years, we have invested significantly in creating innovative digital platforms. Today, almost 80% of our business transactions are done on digital platforms with almost 100% of our business onboarding, recruitment and skilling and prospecting happening digitally. As covid hit us in April, we were able to transform all of our selling processes on to digital platforms in a matter of weeks.
To what extent technology will be an enabler in the foreseeable future for your company?
Denne historien er fra December 2020-utgaven av Banking Frontiers.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 2020-utgaven av Banking Frontiers.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Swedbank leverages data to the hilt
Sweden's Swedbank takes innovation to a different level by collaborating with other competing banks:
Digitization is for customer satisfaction, says Argenta Bank
Belgium's Argenta Bank has designed its digitization efforts to enhance customer experience:
Speed, Safety, Compliance
Brijesh Samantaray, Co-founder, Propelld shares the current trends in the education loans how the company is leveraging technology:
Unique methods in fraud perpetration
When we look at some of the very serious frauds that had taken place in the financial realm, it is evident that the perpetrators are somewhat ingenious:
NBFCs: Elevating Organizational IQ
What is more important than hiring smart people is raising organizational IQ. This topic was discussed in depth in a panel discussion at NBFC's Tomorrow conclave organized by Banking Frontiers. Edited excerpts:
Trustful Transformation
Transformation is no longer only about growth & efficiency. It involves aspects like compliance, security and explainability that are impacting NBFCs. These issues are explored in this panel at NBFC's Tomorrow:
CEO Panel: Connecting Traditional Wisdom with Modern Intelligence
Banking Frontiers organized its annual NBFC Conclave titled NBFC's Tomorrow in August 2024 at Mumbai. Highlights of the first panel discussion:
NBFCs EXPERIENTIAL EVOLUTION, TRUSTWORTHY TRANSFORMATION
Banking Frontiers organized NBFC's Tomorrow, its annual NBFC Conclave, in Mumbai on August 21. The program comprised panel discussions on 5 upcoming opportunities for the NBFC sector, along with presentations, fireside chats and a keynote address. Edited excerpts from the conclave:
Smart ATMs - an indication of a resurgence
Smart ATMs can be the future way of how one may be interacting with a bank and doing transactions:
Personalization scores with HNWI & YP
Ghulam Haidar Rasooli, Chief Financial Officer at Afghanistan based Ghazanfar Bank, reveals the impact of personalization and future roadmap:
