LIVA REVIVA A BREAKTHROUGH INNOVATIONS IN RECYCLING OF FASHION INDUSTRY WASTE, FROM BIRLA CELLULOSE

The fashion Industry would need all the value chain partners to engage and work in unison to make fashion circulars. Birla Cellulose has developed its cutting edge technology for recycling fashion industry waste and transforming them into fresh fibres. Birla Cellulose is collaborating actively with its upstream and downstream partners with an aim to create a bigger and broader impact on circularity in the fashion industry.

The current system for producing, distributing, and using clothing operates almost in a linear way. The global fashion industry generates 92 million tons of waste every year, out of which only one per cent is estimated to be recycled, with most of it ending up in landfills and incinerators. A large number of waste leaks to the environment, finding its way to the soil, aquatic bodies, and oceans.

Birla Cellulose, part of the Aditya Birla Group, is a global leader in sustainably produced Man-made Cellulosic Fibres (MMCF) and applies environmentally efficient closed-loop technologies to recycle raw materials and conserve natural resources. Its five global advanced research centres are equipped with state-of-the-art facilities and pilot plants. Its sustainable wood-based fibres — Livaeco by Birla Cellulose, Liva Reviva, Birla Excel (lyocell), and Birla Spunshades — are designed with superior sustainable credentials. Birla Cellulose is ranked #1 on sustainable forestry by Canada-based organisation Canopy which ranks the MMCF producers on sustainable forestry practices and 100 per cent of its raw materials is sourced from sustainably managed forests and controlled sources.

Birla Cellulose collaborates actively with its upstream and downstream partners with an aim to create a bigger and broader impact on sustainability. It works closely with global sustainability organizations such as Sustainable Apparel Coalition (SAC), Canopy, Zero Discharge of Hazardous Chemicals (ZDHC), Changing Markets Foundation, Textile Exchange, WBSCD, Fashion for Good, among others, to continually learn and apply the best practices in its global operations and across its value chain.

The MMCF is the most preferred choice for Circular and Sustainable Fashion