MEN'S FASHION BRAND TWILLS ONBOARDS: Jasprit Bumrah as Brand Ambassador

In 2008, Twills marked a milestone in its journey, by setting up its first flagship store of 5,000 sqft in Vijayawada, Andhra Pradesh. Now, the brand is accessible across the length and breadth of the country with 180 branded chain stores, 4000+ MBOs, 100 SISs and presence in all key large-format stores, growing their reach organically. Today, the brand is sold at 4,300 points of sale across the country. Good quality, good service and good vibes, always at the same affordable price — this is the philosophy behind the brand and helps customers feel confident and comfortable with its products.

Twills, a men’s wear brand launched in 1995, has recently brought on board ace cricketer Jasprit Bumrah as its brand ambassador. ‘Our image has been enhanced immensely with a history of sponsorships and ambassador collaborations. It is possible through a great relationship with imposing and performance-driven personalities, including athletes and passionate aspirants. Jasprit Bumrah, one of the world’s finest cricketers, made the brand more spirited and younger’ a statement from the brand says on the association.