MINISTRY OF TEXTILES AND NIFT JOIN HANDS TO COMPLETE THE FIRST SURVEY ON STANDARD INDIAN BODY SIZES

NIFT Delhi, under the aegis of the Ministry of Textiles, Government of India initiates a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population

For a very long time, Indian consumers and homegrown apparel brands have faced the challenge of finding the right fit for the Indian body type. With a notable rise in the e-commerce retail sector in recent times, the absence of a standardised size chart for Indian consumers is a major deterrent for the growth of the domestic textile and Indian apparel industry. To counter this problem at the grass-root level, National Institute of Fashion Technology (NIFT), New Delhi, under the aegis of the Ministry of Textiles, Government of India has initiated a massive national sizing survey to create an anthropometric database of measurements for Indians, which is a true representative of the entire Indian population.

The monumental project approved by the Government of India and supported by industry consortium CMAI entails measuring more than 25000 people in the age group of 15- 65 years in six different cities located in six regions of India i.e. New Delhi (North), Mumbai (West), Chennai (South), Hyderabad (Centre), Kolkata (East) and Shillong (NorthEast) using non-contact human safe 3D body scanning technology. The survey is being conducted in accordance with ISO 8559; ISO 7250 and ISO 20685 protocols.