PERFECTING THE ‘PHYGITAL' SHOPPING EXPERIENCE: UNIFYING THE ECOSYSTEM FOR TODAY'S HYPER-CONNECTED CONSUMER

Phygital retail is all about creating that immersive experience for your customers both offline and online through varied tools. Though the lines of divide between the two may be blurring fast, there’s much that needs to be explored. Industry experts help us understand how brands are perfecting their strategies to give customers the true ‘phygital’ shopping experience.

- Yash Bhatia

Phygital - a perfect blend of Physical and Digital. ‘Phygital’ is becoming a buzzword for all retailers, as it is a perfect combination for retail as well as the digital commerce sector, bringing in a new dimension to every brand. It also offers customers a platform to shop all they want almost 24 hours a day, allowing them to access products and choose the delivery service that suits them best. We had a session revolving around the emergence of phygital in retail at the recently concluded Phygital Retail Convention held at Renaissance Mumbai from November 10-11, 2021. This session, Powered by GreenHonchos, a Full Stack D2C enabler, had panellists digging deeper into the concept of phygital, giving us a chance to hear what the experts had to say.

Session Moderator: Navin Joshua, Founder/Director, GreenHonchos

Panellists: Hariharan Iyer, Group CIO, Raymond Group

Kashyap Vadapalli, Chief Marketing Officer & Business Head, Pepperfry. com

Kunal Turukmane, Head - Strategy and Project Management, Being Human (FAFH)

Manoj Kansal, Director of Engineering, Myntra

Praveen Shrikhande, Chief Digital and Information Officer, Aditya Birla Fashion and Retail

Priyanka Chauhan, Head-Key Accounts (E-commerce), Bestseller India

Jitender Joshi, CEO, Ambab

“Click and Collect was something every brand wanted to do. And they wanted to do it overnight, without actually understanding that they don’t have the infrastructure. So we are kind of telling them to first build the infrastructure because it’s going to be a bad experience”

Jitender Joshi, CEO, Ambab