The brand GRADO is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from synthetics to cottons to worsted, under the same brand umbrella. Now, the brand is ready with a jaunty new Spring Summer 2021 collection, showcasing a fresh range of colors and designs, a perfect line-up for the upcoming season as well as the weddings.
Summer has always brought joy and hope to all – it’s been the season of fresh beginnings, new fiscals, green shoots, colour and the onset of weddings. For Indian households, weddings have been an important occasion and wherein people need to look their best. GRADO too believes in the auspicious occasion of marriage and the necessity for people to drape the perfect outfits. Post-pandemic lockdown, the wedding season came as a ray of hope compelling people to don the right garb.
This year GRADO by GBTL offers wonderful fabric ranges
STREEZA: A premium 4-way stretch fabric epitomizing unique combination of comfort, luxury and style – for Freedom of Movement. This fabric is a flagship product of GRADO BY GBTL and is an innovative and differentiated concept compared to the industry norm of using a Stretch filament in the fabric.
Denne historien er fra March 2021-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra March 2021-utgaven av Business Of Fashion.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...
