RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK

After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.

With the idea of rediscovering and diversifying the offerings and to amplify the reach of Ritu Kumar, aarké caters to women who want affordable designer wear for occasions in their daily life.