Back in early October, Facebook Malaysia launched the Small Business Grant, offering financial aid of up to RM3.2 million in grants to local businesses. Highlighting the importance of small businesses as the heart of communities as well as the backbone of our economy, Country Director, Nicole Tan was aware of the importance of supporting them.
The support for the SME segment did not just end there. At the recent Facebook Summit Malaysia 2020, Tan reaffirmed Facebook’s commitment towards fast forwarding Malaysia’s digital progress through Small Medium Enterprises (SMEs).
“We know the pandemic has hit the smallest businesses the hardest. However, with Facebook tools, they have also managed to leverage on opportunities throughout these unprecedented times,” she said.
As such the platform will be continuing their partnership with MDEC on the eUsahawan programme and will also be launching a new train-the-trainer programme to certify a 100 digital marketing trainers by this year through their flagship digital marketing certification, the Facebook Blueprint Programme.
“I don’t think online is becoming just one of many channels, it is very much a main channel now for businesses hence the importance of digital tools. We are seeing a rise conversational commerce and consumption of video so it’s important we educate SMEs on these so they will be able to use them very quickly for their business,” Tan tells BusinessToday via a Zoom chat.
Denne historien er fra December 2020-utgaven av Business Today Malaysia.
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Denne historien er fra December 2020-utgaven av Business Today Malaysia.
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