Each year, the global traveller pool is flooded with millions of new consumers from both emerging and developed markets, many with rising disposable incomes and a newfound ability to experience the world.
In fact, travel and tourism is one of the world’s fastest-growing sectors. According to Deloitte’s Travel and Hospitality
Industry Outlook report, bookings hit close to USD1.6 trillion in 2017, driven by factors such as decreasing airline fares, a healthy market for corporate travel and a growing demand for experiences rather than just products.
As one of the most visited countries in the world (source: World Tourism Organisation Highlight 2017 Edition), Malaysia offers something different, comprising of many races, ethnicity, and cultures.
According to Malaysia’s tourism data, there were 25.95 million arrivals and RM82.1 billion receipts in 2017, and the government has already projected this will reach 33.1 million arrivals by the end of 2018.
Tourism in Malaysia has also been identified as one of the 12 National Key Economic Areas (NKEAs) that will have major contributions to the nation’s economic success according to Malaysian Investment Development Authority (MIDA).
Denne historien er fra October 2018-utgaven av Business Today Malaysia.
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Denne historien er fra October 2018-utgaven av Business Today Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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