Strip Down To Business
It all began over a conversation with a couple of friends from the West who thought it was hilarious that Asian women had unkempt, over-grown bushes in their nether regions.
This propelled Cynthia Chua, Founder and CEO of Singapore-based Spa Esprit Group, and her team to start researching on the art of Brazilian Waxing. To raise awareness on women’s personal grooming, Chua wanted to create a business concept that revolves entirely around waxing, particularly the Brazilian wax.
The team even jetted off to New York City, the Mecca of Brazilian waxing, to learn the chops. Modifying the dynamics of the perfect Brazilian to suit all of Asiana, techniques had to be changed while keeping all of the wax’s super high-efficacy. And thus, STRIP was born in 2002.
Starting its operations in Singapore at first, STRIP has since expanded by opening stores around the world including Jakarta, Manila, Kuala Lumpur, London, Shanghai, New York, Hong Kong and Bangkok.
Denne historien er fra September 2017-utgaven av Business Today Malaysia.
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Denne historien er fra September 2017-utgaven av Business Today Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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