‘VISTARA ASPIRES TO BE RANKED AMONG THE WORLD'S BEST'
Business Today|April 17, 2022
CEO Vinod Kannan reveals the airline’s plans for a post-pandemic world, the relevance of a full-service carrier now, and how Vistara plans to expand operations
MANISH PANT AND KRISHNA GOPALAN
‘VISTARA ASPIRES TO BE RANKED AMONG THE WORLD'S BEST'

He has been amply exposed to both full-service and low-cost formats of the airline industry, has first-hand knowledge of all the business functions, and has served in important markets in Southeast Asia, Europe and the Middle-East. Meet Vinod Kannan, the young CEO of full-service carrier Vistara, a 51:49 joint venture between Tata Sons and Singapore Airlines. Elevated to the role in the New Year, Kannan, who is in his early forties and joined Singapore Airlines in 2001, throws light on his strategy for Vistara amid the recovery in passenger traffic in a post-Covid-19 world and the current geopolitical uncertainties. Edited excerpts:

Where is the place for a full-service carrier in the Indian market? Not just in terms of positioning, but also in terms of the slots since it’s just you and Air India today.

There used to be Jet Airways and Kingfisher Airlines in the past. But the fact remains [that] if you look at India as a market and the tremendous double-digit growth—putting aside the Covid-19 pandemic—that we’ve had over the last 10-15 years, [it] has led to an increase in disposable incomes. There are people who are getting a little bit richer, who have travelled the world and want to experience something along similar lines while flying within India. That proportion of people is willing to be value-conscious and pay a little bit more for a slightly more comfortable flight. That group of people is expanding and will continue to expand. Our association both with the Tatas and Singapore Airlines puts us in a good position because people know there is a certain standing and there’s a quality associated with that. But of course, the other side of the coin is that it also raises expectations. And maintaining them [expectations] and excelling every time is not easy.

Denne historien er fra April 17, 2022-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra April 17, 2022-utgaven av Business Today.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TODAYSe alt
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 mins  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 mins  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 mins  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 mins  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 mins  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 mins  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 mins  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 mins  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024