When your journey gets complicated, you may find a travel advisor is just the ticket
The Internet has empowered us to make our own travel arrangements. It has freed us of the time wasted handling the red tape of calling, faxing, or visiting travel offices to secure a reservation. In fact, we are drowning in online content in the form of reviews and social media posts. This gives travelers greater motivation to travel, perhaps even unfamiliar places.
While online data and the do-it-yourself capability can be exciting, there are times when relying on the online advice of strangers may be less than wise.
Travel advisors continue to play an important part in the industry as they have built their reputations on establishing solid relationships with travel partners like hotel companies and cruise lines. Their expertise, whether through their own travel or past client experiences, cannot be overlooked when planning a major trip.
There is such a thing as “fake news” when it comes to online reviews. According to a BBC report, fake reviews can be easily bought or sold online; many companies now make it their business to spot this type of behavior, but for some travelers it may be too late if they trust everything they read on the Internet.
Also, the intricacies of some destinations require detailed knowledge that only a specialist may have, which can make that expert opinion so valuable. After all, no one wants to mess up a honeymoon or multigenerational family vacation!
WHEN & WHY?
No, travel agents are not a thing of the past despite what some may believe. Online travel agencies – also known as OTAs – may allow us to take matters into our own hands, but experienced travel agents still hold the key to significant benefits and knowledge that can “make or break” an important trip.
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Denne historien er fra May 2019-utgaven av Business Traveler.
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