A Cheesy Affair
Business Traveller India|January 2018

Nikhil Agarwal talks about artisanal cheese produced in India

Nikhil Agarwal
A Cheesy Affair

Introducing a new product line to any market is hard; but what is twice as hard is creating a whole consumer trend for it, and hopefully a lasting one. In this case, it is international styles of cheese for the Indian market — an unfamiliar culture here.

For the well-travelled Indian palate, many believe that taste of most alcohol, cheese and chocolate varieties, common to European countries cannot be reproduced in India, let alone match the quality. Understanding such prejudices helps one empathise with Indian cheese producers. Despite putting quality produce on the shelf, they have had a hard time dealing with scepticism arising from consumer unawareness. This is simply because the cheese is made in India, a country not known to have produced the item before the 21st century, except for cottage cheese or paneer.

Having said that, what we need is a reminder that dairy has always been an important revenue stream for India. Currently, we produce about 400 million litres of milk a day. And so it isn’t really that much of a “mozzarella stretch” that we make cheese or should be making cheese. The truth is that Indian cheese no longer just starts and stops with paneer.

We have Amul, the first known Indian company to make its version of Cheddar cheese in the 1960s. Many have followed since — Britannia, Gowardhan and Mother Dairy. These homegrown giants are best known for their packaged processed Cheddar, mozzarella and cream cheese.

Denne historien er fra January 2018-utgaven av Business Traveller India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January 2018-utgaven av Business Traveller India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA BUSINESS TRAVELLER INDIASe alt
Let's talk LOUNGES
Business Traveller India

Let's talk LOUNGES

Airline lounges are utilising art, design, food and wellness to offer a premium space to all travellers

time-read
6 mins  |
November 2024 - Business Traveller India
Toast to Tradition
Business Traveller India

Toast to Tradition

Celebrating the Unique Flavour Profiles of Indian Spirits

time-read
5 mins  |
November 2024 - Business Traveller India
COMPACT CARVERS ads
Business Traveller India

COMPACT CARVERS ads

A curation of hot hatchbacks ideal for Indian roads

time-read
7 mins  |
November 2024 - Business Traveller India
The Southern Indian gebe Trail
Business Traveller India

The Southern Indian gebe Trail

Discovering South India's Luxury and Business Hotels Offering Unparalleled Comfort and Sophistication

time-read
10+ mins  |
November 2024 - Business Traveller India
YULETIDE GLORY
Business Traveller India

YULETIDE GLORY

Welcome to London, the city that redefines the centre of the world and also, your expectations.

time-read
10+ mins  |
November 2024 - Business Traveller India
The Jewel Of Qatar
Business Traveller India

The Jewel Of Qatar

Explore Doha's modern marvels and timeless traditions

time-read
10+ mins  |
October 2024 - Business Traveller India
SCENTUAL LUXURY
Business Traveller India

SCENTUAL LUXURY

Luxury fragrances cast a sensual spell, captivating the senses, leaving an indelible mark of refinement and poise.

time-read
3 mins  |
October 2024 - Business Traveller India
THE ART OF TIME
Business Traveller India

THE ART OF TIME

A curation of iconic watch brands in horological history

time-read
5 mins  |
October 2024 - Business Traveller India
FLYING GREEN
Business Traveller India

FLYING GREEN

Business Traveller India highlights eco-conscious aviation giants that have initiated efforts to reduce their carbon footprints

time-read
6 mins  |
October 2024 - Business Traveller India
Epicurean Elegance
Business Traveller India

Epicurean Elegance

Blending culinary artistry with modern sophistication to celebrate regional and international flavours

time-read
7 mins  |
October 2024 - Business Traveller India