White Elephant And Coupe Classics On Idyllic Roads
CEO India|August 2017

At the 20th Silvretta Classic Rally Montafon Mercedes-Benz Classic is highlighting two powerful perspectives of the tradition of sportiness in the history of the brand: a Mercedes-Benz dating back to 1928 plus four coupés from the upper-medium-size category are entering the rally.

White Elephant And Coupe Classics On Idyllic Roads

Mercedes-Benz SSK models on the Silvretta high alpine road: the meeting of two masterpieces of the engineering artistry of their day at the 20th Silvretta Classic Rally Montafon. The Mercedes-Benz SSK built in 1928 represents the family of Kompressor sports cars S, SS and SSK. At the end of the 1920s and beginning of the 1930s they enjoyed considerable success in races and as exclusive sporty private vehicles. The victorious cars were nicknamed the “White Elephants” by their fans. For these power packs painted in Germany´s racing colour of white are strong, powerful – and the awesome roaring of their belt-driven supercharger, which manually compresses the charge air is reminiscent of the pachyderm´s trumpeting.

The model designation of the SSK from model series W 06 stands for “Super-Sport-Kurz” (“super sport short”). With its manually charged 7.1-litre six cylinder inline engine the car has an output of 125 kW (170 hp), and with its belt-driven supercharger switched on 165 kW (225 hp). The top speed is 192 km/h. This high-performance sports car is – like the other models in its family – among the most successful racing cars of its era: at the premiere of the model S Rudolf Caracciola won the inaugural race on the Nürburgring on 19 June 1927. This was following by numerous further victories, including those in high-calibre mountain races such as the International Klausenpass Race in Switzerland.

Denne historien er fra August 2017-utgaven av CEO India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 2017-utgaven av CEO India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA CEO INDIASe alt
CEO India

Five Ways To Win The Consumer Of 2030, Now

To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now

time-read
7 mins  |
February 2020
CEO India

TWENTY FOR ‘20

WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE

time-read
9 mins  |
February 2020
ROBOTS ON THE MOVE
CEO India

ROBOTS ON THE MOVE

THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS

time-read
9 mins  |
February 2020
CEO India

POST-DIGITAL CULTURE SHOCK

COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS

time-read
5 mins  |
February 2020
FROM LOCAL TO GLOBAL
CEO India

FROM LOCAL TO GLOBAL

Winning sales organisations excel at these five essential capabilities

time-read
8 mins  |
February 2020
Shooting for the Stars
CEO India

Shooting for the Stars

MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE

time-read
4 mins  |
February 2020
FLYING WHILE BLIND
CEO India

FLYING WHILE BLIND

I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…

time-read
5 mins  |
February 2020
CEO India

THE ALCHEMIST OF HOSPITALITY

Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends

time-read
8 mins  |
February 2020
CEO India

Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?

In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.

time-read
5 mins  |
January 2020
How To Create A Growth Mindset?
CEO India

How To Create A Growth Mindset?

A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them

time-read
5 mins  |
January 2020