Driven By Innovation And Sustainability
ET Polymers|Aug - Sept 2017

Vikram Bhadauria, Director - Alok Masterbatches, Explains How His Company Is ‘adding Good’ to Make Plastics Safer, Sustainable and Affordable.

Niranjan Mudholkar
Driven By Innovation And Sustainability

First of all, heartiest congratulations on winning the second ‘National Innovation Award’. It is indeed a commendable achievement. Tell us more about this innovation that has fetched you the national award.

On behalf of Team Alok, I take this opportunity to thank everyone who has played a part in our journey. I take pride in the team that we’ve built over the years and our approach to make a difference with safer, sustainable and affordable plastics.

This year, we won the first place, in the National Award for Innovation, Government of India for our work in supporting the Indian agriculture sector.

Over the years, many Indian film manufacturers have tried to develop solutions for plasticulture, but performance and durability were two distinct challenges that could not be addressed. At Alok, we undertook the task to introduce an exhaustive portfolio of offerings to support the Indian agriculture sector, in line with the Government’s objective to double farmer’s income by 2022. Our solutions are customised to withstand seasonal climatic fluctuations and high agrochemical resistance to protect the final produce from unwanted contamination and damage. These solutions further support the irrigation, greenhouse and shade net needs of the sector. The additives used in their making are not only economical, but also at par with globally available solutions.

You have been personally leading the technology team at Alok for creating innovative solutions that cater to the industry needs. What kind of R&D capabilities does Alok have and what is the level of investments that you make regularly to enhance the innovative edge of your organisation?

Over the past three-four decades, India has fared reasonably well in the services sector. Yet, one element that is conspicuous by its absence is innovation and R&D in manufacturing.

Denne historien er fra Aug - Sept 2017-utgaven av ET Polymers.

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Denne historien er fra Aug - Sept 2017-utgaven av ET Polymers.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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