Cardi B fans everywhere know these lyrics: Got a bag and fixed my teeth, hope you hoes know it ain't cheap.
They're from "Bodak Yellow,” the rapper's breakout song. But they're also validation for Cardi's dentist, Catrise Austin, whose entrepreneurial ingenuity led her to fix those teeth.
Years ago, as a way to differentiate herself, Austin had the potentially absurd idea of becoming a "dentist to the stars." Then she did it, with a client list that also includes DJ Khaled, Busta Rhymes, Common, Toni Braxton, and A$AP Rocky. But...how?
Not every entrepreneur wants to (or should) chase celebrities. But every entrepreneur does need to land desirable customers. That's why Austin's story is instructive because, at the heart of it, she says, her tactics were driven by a relentless understanding of her ideal client.
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Denne historien er fra Startups Spring 2022-utgaven av Entrepreneur.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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