Wellness Needs Of The New Age Hotel Guest

As the global wellness movement continues to grow, hotels are examining how they can integrate health, fitness and well-being into the heart of guest experience, says Nilesh Kantak, spa manager, The Leela Mumbai

In today’s day and age, we see more and more people embracing wellness in their daily routine. There is a growing awareness amongst people that health is a complex spectrum rather than a simple binary.

Maintaining physical, mental and social well-being has become a priority and people want to maintain a healthy lifestyle even when they travel be it leisure or business.

But what does wellness mean for the hospitality industry? Previously most of the wellness activities like fitness centers and spas were outsourced by the hotels and the hotels used to miss on the membership and spa revenue. But now because of the wellness-focused travellers, most of the hotel brands manage their wellness centers and spa and have also made wellness part of their brand identity.

Integrating health into the guest experience

As the global wellness movement continues to grow, hotels are examining how they can integrate health, fitness, and well-being into the heart of guest experience. It is vital to ensure that simple things are done correctly such as the right balance of facilities and opening hours as these factors reflect the demand and availability of the target market. Hotels also have to keep in mind that today's health-conscious customers are unimpressed by superficial changes and expect a meaningful approach that will enhance their well-being. While a juice bar and a well-equipped gym might once have been sufficient, today’s wellness-seeking travellers want more. They are looking for challenging physical experiences, spiritual retreats, extreme digital detoxes and sleep regeneration packages to help them rejuvenate their bodies and minds.