Tesla CEO Elon Musk’s multibillion-dollar acquisition of his cousins’ sustainable-energy company, solarcity, is totally logical—and hugely risky. Will Musk pull off another miracle?
![Elon Musk Has No Fear!](https://magarticles.magzter.com/articles/2854/226984/594b7d23eee1e/Tesla-Elon-Musk-SolarCity-Business-Energy-Company.jpg)
Elon Musk stands in the middle of a residential street. It's shortly before sunset at a joint tesla- solarcity product launch, held last October at Universal Studios 'back lot in Los Angeles, and Musk, wearing a gray sweater and black jeans, is preched on a platform erected in the center of the manicured suburba that served as the set for desperate housewives. Musk begins his presentation with doom and gloom- rising co2 levels, the crisis of global warming- bust the audience of 200 or so is beaming.
They’re excited to see what fantastical invention he will unveil as a solution. As he stresses the need to transition the world to sustainable energy, an overzealous attendee yells out, “Save us, Elon!”
Musk’s big reveal: “The houses you see around you are all solar houses. Did you notice?” he says, gesturing toward the homes with a grin. They appear to have regular shingled rooftops, but Musk says they’ve actually been retrofitted with a new product called the Solar Roof, a potentially transformative system that’s nearly indistinguishable from a traditional rooftop—and one, he promises, that lasts longer and costs less, all while generating electricity. “Why would you buy anything else?” he says. The crowd cheers.
Denne historien er fra July/August 2017-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July/August 2017-utgaven av Fast Company.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
![Campus Radicals](https://reseuro.magzter.com/100x125/articles/2854/1774137/_54ECUZq61721738417203/CAMPUS-RADICALS.jpg)
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
![What Went Wrong at 23 and Me](https://reseuro.magzter.com/100x125/articles/2854/1774137/GNfzziUVy1721738062695/WHAT-WENT-WRONG-AT-23-AND-ME.jpg)
What Went Wrong at 23 and Me
The company's DNA spit tests were going to remake healthcare. The science proved more complicated.
![Toxic-Workplace Avenger](https://reseuro.magzter.com/100x125/articles/2854/1774137/ZsrnzoaGx1721737726411/TOXICWORKPLACE-AVENGER.jpg)
Toxic-Workplace Avenger
Her landmark lawsuit helped ignite the Me Too movement. Gretchen Carlson is now on a crusade to protect all workers.
![A Lousy Bet](https://reseuro.magzter.com/100x125/articles/2854/1774137/uVPBlIvkc1721737208152/A-LOUSY-BET.jpg)
A Lousy Bet
Sportsbooks, leagues, and networks: the new unholy alliance to promote legal gambling.
![CAN'T STOP ROLLING](https://reseuro.magzter.com/100x125/articles/2854/1774137/T0wR19Hy41721735831905/CANT-STOP-ROLLING.jpg)
CAN'T STOP ROLLING
MOBILE GAME MAKER SCOPELY TOOK IN $2 BILLION IN JUST 10 MONTHS FROM ITS HIT GAME MONOPOLY GO. PLAYERS, IT SEEMS, ARE ADDICTED TO THE FUN.
![A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.](https://reseuro.magzter.com/100x125/articles/2854/1774137/jcHNIcIEL1721735343902/A-MINIMUM-HOURLY-WAGE-LAW-FOR-NYC-DELIVERY-WORKERS-HAS-BOOSTED-THEIR-PAYBUT-NOT-EVERYONE-IS-REAPING-THE-BENEFITS.jpg)
A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.
$19.56, the hard way
![IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT](https://reseuro.magzter.com/100x125/articles/2854/1774137/UdMM_N9V01721733695794/ITS-A-TOUGH-JOB-BUT-GENZ-NEEDS-TO-DO-IT.jpg)
IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT
HOW DAVID HOGG IS RALLYING YOUNG PEOPLE TO PURSUE ONE OF THE TOUGHEST AND MOST IMPORTANT CAREERS IN AMERICA: POLITICS.
![INNOVATION BY DESIGN](https://reseuro.magzter.com/100x125/articles/2854/1774137/ulhCbbQWq1721731569010/INNOVATION-BY-DESIGN.jpg)
INNOVATION BY DESIGN
For 13 years, our Innovation by Design Awards have been shining a light on stunning creations. The following pages highlight 20 of this year's winning projects, from an app that helps resettle political refugees to a massive restoration project in Detroit. Plus, a list of winners and finalists in all 50 categories.
![How's This for a Cliffhanger?](https://reseuro.magzter.com/100x125/articles/2854/1697867/H-xdcjh5P1716809434565/crp_David-Leitch-Kelly-McCormick-The-Fall-Guy-87North.jpg)
How's This for a Cliffhanger?
That poor henchman over there has a hammer stuck in his forehead.
![CREATOR ECONOMY](https://reseuro.magzter.com/100x125/articles/2854/1697867/0u8iWKpLe1716812641676/CREATOR-ECONOMY.jpg)
CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.