Elon Musk Has No Fear!
Fast Company|July/August 2017

Tesla CEO Elon Musk’s multibillion-dollar acquisition of his cousins’ sustainable-energy company, solarcity, is totally logical—and hugely risky. Will Musk pull off another miracle?

Austin Carr
Elon Musk Has No Fear!

Elon Musk stands in the middle of a residential street. It's shortly before sunset at a joint tesla- solarcity product launch, held last October at Universal Studios 'back lot in Los Angeles, and Musk, wearing a gray sweater and black jeans, is preched on a platform erected in the center of the manicured suburba that served as the set for desperate housewives. Musk begins his presentation with doom and gloom- rising co2 levels, the crisis of global warming- bust the audience of 200 or so is beaming.

They’re excited to see what fantastical invention he will unveil as a solution. As he stresses the need to transition the world to sustainable energy, an overzealous attendee yells out, “Save us, Elon!”

Musk’s big reveal: “The houses you see around you are all solar houses. Did you notice?” he says, gesturing toward the homes with a grin. They appear to have regular shingled rooftops, but Musk says they’ve actually been retrofitted with a new product called the Solar Roof, a potentially transformative system that’s nearly indistinguishable from a traditional rooftop—and one, he promises, that lasts longer and costs less, all while generating electricity. “Why would you buy anything else?” he says. The crowd cheers.

Denne historien er fra July/August 2017-utgaven av Fast Company.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra July/August 2017-utgaven av Fast Company.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FAST COMPANYSe alt
Campus Radicals
Fast Company

Campus Radicals

Welcome to UATX, Austin's new well-funded and controversial anti-woke university.

time-read
10+ mins  |
Summer 2024
What Went Wrong at 23 and Me
Fast Company

What Went Wrong at 23 and Me

The company's DNA spit tests were going to remake healthcare. The science proved more complicated.

time-read
8 mins  |
Summer 2024
Toxic-Workplace Avenger
Fast Company

Toxic-Workplace Avenger

Her landmark lawsuit helped ignite the Me Too movement. Gretchen Carlson is now on a crusade to protect all workers.

time-read
8 mins  |
Summer 2024
A Lousy Bet
Fast Company

A Lousy Bet

Sportsbooks, leagues, and networks: the new unholy alliance to promote legal gambling.

time-read
7 mins  |
Summer 2024
CAN'T STOP ROLLING
Fast Company

CAN'T STOP ROLLING

MOBILE GAME MAKER SCOPELY TOOK IN $2 BILLION IN JUST 10 MONTHS FROM ITS HIT GAME MONOPOLY GO. PLAYERS, IT SEEMS, ARE ADDICTED TO THE FUN.

time-read
10+ mins  |
Summer 2024
A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.
Fast Company

A minimum hourly wage law for NYC delivery workers has boosted their pay-but not everyone is reaping the benefits.

$19.56, the hard way

time-read
6 mins  |
Summer 2024
IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT
Fast Company

IT'S A TOUGH JOB BUT GENZ NEEDS TO DO IT

HOW DAVID HOGG IS RALLYING YOUNG PEOPLE TO PURSUE ONE OF THE TOUGHEST AND MOST IMPORTANT CAREERS IN AMERICA: POLITICS.

time-read
10+ mins  |
Summer 2024
INNOVATION BY DESIGN
Fast Company

INNOVATION BY DESIGN

For 13 years, our Innovation by Design Awards have been shining a light on stunning creations. The following pages highlight 20 of this year's winning projects, from an app that helps resettle political refugees to a massive restoration project in Detroit. Plus, a list of winners and finalists in all 50 categories.

time-read
1 min  |
Summer 2024
How's This for a Cliffhanger?
Fast Company

How's This for a Cliffhanger?

That poor henchman over there has a hammer stuck in his forehead.

time-read
10+ mins  |
Spring 2024
CREATOR ECONOMY
Fast Company

CREATOR ECONOMY

Carpe DM New platforms monetize intimate\" bonds between creators and their fans.

time-read
6 mins  |
Spring 2024