Ambika Seth comes across as a new-age businesswoman.
Young, articulate, candid and unassuming, she doesn’t let herself being carried away by her amazingly growing success story. Delhi-based Ambika and her business partner Alice Helme are the Directors of Delhi-based CAARA India Pvt. Ltd., a company located near Saket, which has fast spread its presence across several verticals of India’s food service industry since its inception in 2014. Alice works from both Delhi & London. CAARA is an acronym for Culinary Arts & Research Academy.
Meeting of Minds
Before her stint with CAARA, Alice was running her catering business in Delhi named Damson Catering and Ambika, then back from her education in Switzerland, was running an organic farm, where she was selling directly to the retailers, end consumers and institutions by doing away with middlemen.
“I already had a catering venture when I met Ambika and she was growing delicious fresh chemical free vegetables. I was looking for an Indian partner and she had been to hospitality school and was an exciting person to join hands with,” reminisced Alice.
They met and their combined entrepreneurial brainstorming resulted in the creation of the idea of CAARA. Soon the idea cemented in the form of CAARA Catering in 2014, which is the first vertical of CAARA India Pvt. Ltd.
Catering to Diverse Needs
CAARA Catering provides a one-stop catering service for a comprehensive range of events. “We can help you design your event through bespoke menus, bar services, table decor, and venue décor ranging from details of flowers, crockery & cutlery. Moreover, our service staff is personally trained by CAARA on cuisine and service etiquette,” Ambika elaborated with her ravishing smile.
There are several facets of CAARA Catering too. Its sit down suppers, according to Ambika, “Provide fine dining experience in your own home with personalised menus
Denne historien er fra April - May 2019-utgaven av Food & Beverage Business Review.
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Denne historien er fra April - May 2019-utgaven av Food & Beverage Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
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