It may sound somewhat clichéd that we are going through digital age, but like many cliched statements it also happens to be true.
And like many other facets or verticals of digital media, social media is also playing a huge role in our lives and lifestyles. In fact, with high possibility of greater digital penetration in our society in the near future, the role of social media is also expected to be more widespread in India, in the near future.
And of course, restaurant business in India which reflects a slice of evolving lifestyles of a plethora of urban Indians of post-modern India, nowadays cannot afford to be insular from the potent forces of social media marketing.
Nowadays a restaurant can easily and powerfully market itself among its target clientele through different social media platforms by incurring minimal cost as compared to what it has to incur through advertising in conventional print and audio visual routes.
Marketing Edge
I think that as far as restaurants are concerned, social media is more suitable for events marketing and marketing of some promotions and some innovative dishes than for generating the brand image of a restaurant or of a restaurant chain in general, though the latter option can also be tried in social media. Succinctly, social media is more suitable for fostering or enhancing the brand image of the restaurant than in building it from scratch.
However, influencing its target group on social media platforms even before the restaurant is having a loyal consumer base can also be successful, if the restaurant is significantly unique from its competition. But for this endeavour, the path through social media is not likely to give quick results, as it would give in the case of marketing of promotions or events or some new dishes, etc.
Denne historien er fra April - May 2019-utgaven av Food & Beverage Business Review.
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Denne historien er fra April - May 2019-utgaven av Food & Beverage Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Healthy Food - An Attempt to Meet Diners' Desire
Sustainable Development Goal 3 (SDG 3), one of the 17 Sustainable Development Goals established by the United Nations in 2015, was about "Good Health and Well-being". This could be said to be an eye-opener and the source of making people aware of maintaining their health, which became more pronounced due to the Covid-19 pandemic. Consuming healthy food, since then, has become a significant - if not imperative - element in lives of almost everyone. And this healthy and nutritious food is also playing a significant role in the success of restaurants. Diners are now becoming more particular about the food they consume, making the F&B outlets offer a diverse and appealing menu of healthy food options. Ashok Malkani tries to evaluate how the restaurants and chefs are meeting this desire for nutritious food by customers and what are some of the healthy food options.
Combating Protein Deficiency
In a concerted effort to address the pressing issue of protein deficiency among the Indian populace, the Poultry Federation of India (PFI) with support from USA Poultry and Eggs Export Council (USAPEEC) recently hosted a session held on 18th May 2024 in New Delhi, which convened leading industry experts to underscore the indispensable role of poultry protein in addressing India's nutritional challenges.
Newest Beer Chugging Spot KLING Brewery
Guzzle down the stress of a long workday with exceptionally crafted beers soon to be launched at Bengaluru's newest offering - KLING Brewery.
Caffe Allora Expands Presence
Caffe Allora unveils its latest venture with the grand opening of its sixth outlet at Phoenix Mall of Asia, Bangalore.
"No matter how many goals you have achieved, one should also set their sights on a better, higher one"
Hemant Yadav, Head - F&B Operations, Kylin Experience
Summer Menu Fiesta At Vietnom! - Saket DLF Avenue, New Delhi
Step into VietNom, where every corner is a canvas painted with the essence of Vietnam's charm and allure. It is indeed a sanctuary where every detail whispers tales of Vietnam's rich culture and natural beauty.
For Our Plates and Palates
Nowadays, we keep on hearing about power food or health food, though I doubt whether many who use these smart jargons have a clear idea about what can quantify as power food or health food. Power foods contain some magical nutrients, which have made them the hot new superstars on the health horizon.
Cool Mocktails are Hot!
They are colourful, they are fruity, they are sweet, they can be tangy, and overall, they are extremely refreshing, especially in a tiring scorching summer day.
Melon - Versatile to Beat the Heat
Low in calories and fat but high in essential vitamins, minerals and water content, melons are ideal choices to beat the heat. Add this versatile fruit in your diet and stay well nourished as it will keep you hydrated.
Summer Menu Fiesta
Whether you are in a mood to have a bountiful of fresh summer W produce or a fusion of Mexican Indian delights, or a fresh take on summer coolers, there is something for every palate in chefs' well-curated summer menus.
