Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report

NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.

While the report's primary focus is on U.S. consumers, its findings offer valuable insights applicable to the broader landscape of dietary supplement products, manufacturers, and retailers.

The survey reveals that 95% of consumers place their trust in the claims made by independently certified supplements, underscoring the vital role of third-party validation in the purchasing process. 89% of consumers express a preference for certified products, and 86% of consumers anticipate that retailers will only sell supplements that have undergone rigorous testing for safety and quality, indicating a clear demand for verified quality. Consumer behavior is notably shifting; 78% of respondents report engaging in thorough research of product claims before purchase.