The evolving preferences of the new age Indian consumer is driving the demand for unique tea and coffee experiences in upscale hotels, with premium products being sourced from across the world.
The craft of brewing the perfect cuppa is being raised to another level in the hospitality sector, according to the demands and preferences of the new age Indian cognoscenti. The ubiquitous chai has given way to unusual tea blends and organic options, while the coffee is being reinvented through handcrafted global offerings. The evolving preferences of the Indian consumer is dictating the trends with leading hotels coming up with exclusive tea and coffee menus to cater to the growing tribe of connoisseurs. For them, it is not just an option but a business imperative. Whether it is a business meeting or a catching up time with old friends, the whole tea–coffee experience is becoming a lifestyle choice for Indian consumers.
At Fairmont Jaipur, Anjum, the tea lounge and day bar is a not just a draw for tea/coffee connoisseurs with a penchant for the unique, but also those who want to enjoy exclusively crafted 'masala chai' and the quintessential 'adrak wali chai'. “Anjum also hosts tea tasting sessions with Fairmont tea sommeliers assisting guests in their extensive choice of finest quality teas from India and the world. For coffee lovers, the menu also includes a vast range of specialty world coffees including exquisite single origin coffees,” says Srijan Vadhera, general manager, Fairmont Jaipur.
Changing guest preferences
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Denne historien er fra November 16, 2016-utgaven av Food & Hospitality World.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Managing A Cost Efficient Kitchen In Times Of Price Volatility
The second day of the 39th edition of EF&H Expo saw executive chefs and F&B heads of leading hotels in Mumbai voice their views on the challenges and opportunities faced by them in running a cost efficient kitchen during times of volatility in pricing of staple ingredients.
Think About Where The Market Is Headed, Prepare For Tomorrow, And Move Fast
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Economic slowdown: Riding out the storm
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Designing experiential spaces
Hotels and restaurants are reshaping the look, feel and appeal of their properties, using exterior and interior designs as one of the differentiating methods to create unique experiences. Hospitality spaces are moving from utilitarian functionality to contemporary aesthetics and experience driven developments engaging the senses.
INDIA IS ONE OF THE LARGEST POTENTIAL EXPORT MARKETS FOR JIANGXIAOBAI PURE
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