Authentication Solutions pertaining to the Food Industry
Food Marketing & Technology - India|February 2020
FOOD AND BEVERAGE INDUSTRY’S STRUGGLE WITH ADULTERATION AND COUNTERFEITING
Nakul Pasricha
Authentication Solutions pertaining to the Food Industry

Adulteration in the food industry is a colossal menace globally. It has caught the attention of authorities across the globe and demanded strict action. Regulatory bodies, enforcement agencies, and private sector partners from approximately 78 countries took part in the recent OPSON VIII operation, under which more than 67,000 checks were carried out at shops, markets, airports, seaports, and industrial estates. Around 16,000 tonnes and 33 million litres of likely fake food and drink were seized, and approximately 672 individuals arrested during the operation. The latest Operation OPSON, coordinated by Europol’s Intellectual Property Crime Coordinated Coalition and INTERPOL, resulted in the seizure of more than €100 million worth of potentially dangerous food and drinks.

According to the Grocery Manufacturers Association (GMA) in the United States, it is estimated that counterfeiting of global food and consumer products may cost the industry $10-15 billion per year.

Unfortunately, the situation is no different in India. Recent news reported in the media shows an alarming state of affairs. Very recently, Delhi Police busted a gang operating for the past seven years who were involved in the manufacturing of fake cumin. More than 450 bags each containing 20 Kg of fake cumin were seized by the police. This fake cumin was made of stone dust, semolina, and a grass paste. Consumption of this could cause serious health hazards. This is just one of the many instances across the country but reflects on is the gravity of the situation.

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