Cargill

Mr. Piyush Pattnaik, Managing Director at Cargill Oils, talks about his new relaunch in the bakery industry and how it will benefit the bakery industry and also home bakers. He has always worked for the benefit for consumers and towards making their experience memorable. The relaunch was initiated to bring multispeciality benefits i.e to have one product with multiple usage.

Q CARGILL INDIA IS RELAUNCHING NATURE FRESH PROFESSIONALS MULTISPECIALTY FAT LITE FOR VEGAN BAKING PRODUCTS. IN THIS PANDEMIC SITUATION, COMPANIES ARE FINDING IT HARD TO LAUNCH NEW PRODUCTS. HOW WOULD YOU LIKE TO POSITION YOUR NEW LAUNCH FOR THE BAKING INDUSTRY?

India is a market with multiple demands and needs. As a brand, we have always believed in providing nothing but the best to our customers. In line with our commitment towards our consumers, we relaunched the Nature Fresh Multispecialty fat LITE. Lite is a multipurpose premium specialty fat which can be used to bake all types of prevalent applications like cookies, cakes, butter cream & also the exotic ones like Danish Pastry, Brownies, croissants, fudges, etc. Currently, the fats which are being used by bakers are single application centric and meant for one application i.e. a cake, cookie, or a puff. But this fat is capable of baking with multiple applications, which a baker would love to have in their basket. The fat also takes the output of final baked product a notch higher in terms of mouthfeel, taste, texture, and aroma along with a slight buttery taste to it.

Q HAVE YOU REDEFINED YOUR PRODUCT TO ADD MORE BENEFITS TO THE ALREADY EXISTING INGREDIENT IN THE MARKET?