Latest Trends in Eco-packaging

One of the first interactions a customer has with any product is through packaging.

- Rhea Mazumdar Singhal

The global shift toward reducing carbon footprint and sustainability has resulted in a widespread change in the manner we think and design products. It is the well-known brands that are paving the way. We are living in a world where there are social media backlashes, digital transformation, and mass climate change. People are focusing more on shifting ideologies, innovating tech-savvy products, and global transformation. Consumers are more aware of their social responsibility, and companies have to be conscious of how this impacts on the market. A consumer or a brand wanting to create a difference in this world will look to their sphere of influence to decide what they can do to save this planet. At present, more and more companies and brands are looking forward to sustainability, not merely because it’s the preference of their customers, but because they are beginning to understand their role in making the planet a better place. Plastic features highly across media outlets with images of sea life sharing their habitats with plastic bags, micro plastics, etc. Governments have certainly played their part too, by banning plastic straws in certain markets for example.

Why eco-friendly packaging is so important for us? There are many answers to this question. Below are some most obvious answers on why we should switch towards sustainable packaging.

• Reduces Carbon Footprint- Eco-friendly packaging is better for the environment as it is made of recycled waste material which reduces the consumption of resources.

• Easy Disposable- The use of sustainable packaging may vary but it is always either compostable or recyclable. If the packaging is clearly labelled as recyclable packaging then it can be thrown into your recycling bin for re-use.