Mindful Eating: Perspectives From Ayurveda
Food Marketing & Technology - India|June 2021
In 2016, I had raised the idea of a “satvik” symbol for processed foods, much like our green/ brown dot symbols for vegetarian/ non-vegetarian foods. Key questions revolve around market potential, benefits to the consumer and the industry, and the nature of such a label (who will certify to what standards).
Kaushik Shankar
Mindful Eating: Perspectives From Ayurveda

Health and wellness is a trend that has been dovetailed into food formulations over the past decade in the west. This has taken the form of calorie reduction, fortification with minerals/vitamins, addition of nutraceutical ingredients like fibers, antioxidants and omega-3. In India, this trend picked up even as the processed food industry began to start making inroads.

Many traditional societies have developed the idea of food influencing characteristics/mood/ physical well being of the human body based on esoteric concepts of energy flows. In India, this is codified in the traditional systems of medicine – Ayurveda, siddha, and regional systems. Of these, Ayurveda has a pan-India presence and appeal.

Ayurveda, as a upaveda of the Atharva veda was codified in the charaka Samhita with three branches, of which the nara Ayurveda deals with human wellbeing. The 27th chapter of the charaka Samhita (annapana vidhi adhyaya) deals with the process of partaking food along with cooking methodologies. While undeniable that this teaching has been an integral part of life over millennia in Bharat, current processing methods and formats must be heavily experimented with to align with this principle. This is the first challenge.

Denne historien er fra June 2021-utgaven av Food Marketing & Technology - India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra June 2021-utgaven av Food Marketing & Technology - India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FOOD MARKETING & TECHNOLOGY - INDIASe alt
Avocados: Health Benefits And Sustainable Cultivation
Food Marketing & Technology - India

Avocados: Health Benefits And Sustainable Cultivation

ATTRACTIVE GROWTH SEGMENT - In only a few years, the avocado has developed from being a rather a and has become an integral part of modern cuisine and in restaurants throughout Europe and beyond.

time-read
7 mins  |
June 2024
UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024
Food Marketing & Technology - India

UFlex to Showcase Innovative and Sustainable Printing and Packaging solutions at DRUPA 2024

U Flex Limited, India's largest multinational flexible packaging and solutions company, is participating in DRUPA 2024, the premier global trade fair for print and packaging innovations, scheduled to take place in Dusseldorf, Germany from March 28 to June 7, 2024.

time-read
1 min  |
June 2024
Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation
Food Marketing & Technology - India

Hubergroup and Manroland Goss unite for Sustainable Packaging Innovation

Hubergroup, a global specialist in and chemicals, has partnered with manroland Goss web systems, a leading provider of web offset printing solutions, in a strategic collaboration.

time-read
1 min  |
June 2024
Technological Advancements in the Premium Flavour, Extract and Concentrate Industry
Food Marketing & Technology - India

Technological Advancements in the Premium Flavour, Extract and Concentrate Industry

Food Marketing & Technology Magazine had the privilege of hosting the fourth edition of their business webinar on “Technological Advancements in the Premium Flavour, Extract and Concentrate Industry” with Paul Ahn, Global Sales Manager, Flavourtech.

time-read
2 mins  |
June 2024
Flavourtech's Origins: From Wine to Worldwide Flavor Solutions
Food Marketing & Technology - India

Flavourtech's Origins: From Wine to Worldwide Flavor Solutions

LEON SKALIOTIS, CEO of Flavourtech - Discover how Flavourtech, founded over 40 years ago by an innovative winemaker in Australia, evolved from addressing grape juice desulphiting to revolutionizing flavor extraction and concentration across various industries.

time-read
4 mins  |
June 2024
How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024
Food Marketing & Technology - India

How CPG Companies Can Adopt Better Sustainable Packaging Practices in 2024

Sustainability has gone mainstream. With more switching to consumers environmentally friendly brands, it's become a central theme across all industries.

time-read
3 mins  |
June 2024
The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World
Food Marketing & Technology - India

The Evolution of the Protein Value Chain Sustainable Protein Systems for a Growing World

As the world's population is on course to surpass ten billion by 2050, our food systems face the challenge of providing sustainable nutrition without further harming harming the planet. Animal-based diets and the reliance on animal-derived proteins are significant contributors to environmental degradation and public health issues. Not only is the global population increasing, but the expanding middle class in developing nations is driving a surge in protein demand, intensifying the strain on our environment.

time-read
2 mins  |
June 2024
Implementing the Technological Intelligence in Agricultural Produce
Food Marketing & Technology - India

Implementing the Technological Intelligence in Agricultural Produce

It is estimated that by 2050 the I world's population will be around 10 billion. From employment generation to contribution to National Income, agriculture is important to all of us as agricultural produce is the core on which we survive. It contributes a significant portion to the economic prosperity of the developed nations and plays an active part in the economy of the developing countries as well.

time-read
4 mins  |
June 2024
Cocoa Crises: A Sweet Industry's Bitter Challenge
Food Marketing & Technology - India

Cocoa Crises: A Sweet Industry's Bitter Challenge

As a pastry chef and entrepreneur running a small-scale baking business, I have always believed in the magic of cocoa. From the velvety richness of couverture chocolate to the deep, earthy notes of cocoa powder to the creamy allure of cocoa butter, these ingredients are the essence of our creations.

time-read
3 mins  |
June 2024
Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety
Food Marketing & Technology - India

Ethylene Oxide (ETO) Detection in Ready-Made Spice Mixes: Ensuring Food Safety

INTRODUCTION - In the world of culinary delights, ready-made spice mixes hold a cherished place, adding convenience and flavour to countless dishes. However, recent concerns over food safety have brought to light the presence of ethylene oxide (ETO) in some of these products.

time-read
5 mins  |
June 2024