Through her digital platform, Benji Coetzee offers lowcost solutions to freight transport across the continent, ensuring there are no longer any empty trips.
Benji Coetzee is changing the face of the freight transport industry, one truckload at a time.
She is the Chief Executive Officer of EmptyTrips, a technology startup that connects and matches spare capacity on vehicles to those who need goods transported.
This innovation, launched last year, has helped optimize the movement of goods on the roads and on rail, in a cost-effective way.
“The essence of the business was to try and reduce this problem called empty trips,”says Coetzee when we meet her.
Two years ago, Coetzee, a seasoned management consultant largely focusing on the industrial sector, founded SeedPitch, a niche consultancy, of which she is still the Chief Strategy Consultant.
With her R2 million ($148,000) in savings, she then embarked on EmptyTrips.
According to Coetzee, transporting goods across the continent is complex and expensive. Regional integration between countries and trade facilitation are also challenges. But that’s not all.
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