A Dose Of Nutrition
Forbes India|August 3, 2018

On the back of a vertically integrated supply chain, and world-class R&D and manufacturing facilities, the firm is on its way to becoming a global leader in nutraceutical ingredients.

Varsha Meghani
A Dose Of Nutrition

The humble marigold flower is often offered in devotion to deities. Sometimes, however, that bright ball of orange finds itself living an even more exalted life. A specially bred version is treated in laboratories to extract lutein, a valuable compound with proven eye benefits, from its petals. That is then encapsulated into tiny ‘beadlets’ and sold to manufacturers who use it to make dietary supplements or fortified foods that are marketed to consumers.

In various districts of Karnataka, nearly 8,000 growers are engaged in cultivating this special variety of marigolds. Contracted by OmniActive Health Technologies, the farmers’ produce is shipped to state-of-the-art manufacturing facilities in Pune where lutein is mass-produced by the Mumbai-headquartered company and then exported to markets in the US, Canada, UK, France, China and Japan.

“Control over the supply chain right from the raw material stage is a key USP of OmniActive,” says Sanjaya Mariwala, who founded the company in 2005. The silver-haired 58-year-old sniffed opportunity in the then hot market of ‘nutraceuticals’—a fancy term used to describe foods with medicinal properties, including functional foods like vitamin-fortified milk and nutritional supplements. He was familiar with the space having run Kancor Ingredients (formerly Bombay Oil Industries set up by Mariwala’s grandfather Kanji in 1911), a Kerala-based pioneer in the extraction of spices like black pepper, turmeric and paprika, for 24 years.

Denne historien er fra August 3, 2018-utgaven av Forbes India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra August 3, 2018-utgaven av Forbes India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA FORBES INDIASe alt
Home-Cooked Meal Is Now Greatly Valued
Forbes India

Home-Cooked Meal Is Now Greatly Valued

The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients

time-read
8 mins  |
May 21, 2021
Paytm 3.0 - Reaching Near Breakeven In Two Years
Forbes India

Paytm 3.0 - Reaching Near Breakeven In Two Years

As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years

time-read
10+ mins  |
June 4, 2021
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Forbes India

THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN

Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse

time-read
8 mins  |
May 21, 2021
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Forbes India

LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE

Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment

time-read
7 mins  |
May 21, 2021
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Forbes India

PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST

Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground

time-read
9 mins  |
May 21, 2021
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
Forbes India

INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR

While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term

time-read
8 mins  |
May 21, 2021
DIGITALISATION WILL HELP IN VALUE CREATION
Forbes India

DIGITALISATION WILL HELP IN VALUE CREATION

As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India

time-read
8 mins  |
May 21, 2021
Industry 4.0: Climate Revolution?
Forbes India

Industry 4.0: Climate Revolution?

Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent

time-read
10 mins  |
June 4, 2021
EV Dream Still Miles Away
Forbes India

EV Dream Still Miles Away

Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure

time-read
6 mins  |
June 4, 2021
Living Waters
Forbes India

Living Waters

A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet

time-read
4 mins  |
June 4, 2021