This is, in no uncertain words, the best time for filmmakers, producers, writers, actors and technicians. If you have a good story to tell or a craft to showcase, you have multiple platforms and mediums. In 2013, we struggled to put out a crazy zombie film like Go Goa Gone. We used to hear quite a lot, supposedly as a compliment, that our films were ‘ahead of their time’. Conventionally, you get that line only when your films don’t do well in the box office. It’s cool, but a consolation prize. Today, it’s time. People need not hold on to their work because others will call their ideas crazy or ‘ahead of its time’.
Today, we can put out a silly idea like Stree, which has a strong subtext, and it’ll work phenomenally well even without a star. At the same time, we can make a successful web series like The Family Man, with all its layers, and geopolitical and communal narrative. We think that if both of us were to start out today, we would have had a faster path. Because you no longer need to worry about films not having a star or even a theatrical release. You can change formats or pick different lengths—from a one-minute short film to a 10-hour web series or anything in between. Everybody is inviting all kinds of options.
Denne historien er fra January 17, 2020-utgaven av Forbes India.
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Denne historien er fra January 17, 2020-utgaven av Forbes India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Home-Cooked Meal Is Now Greatly Valued
The pandemic has also brought with it an improved focus on hygiene, use of technology in dining, rise of cloud kitchens and resurgence in popularity of Indian ingredients
Paytm 3.0 - Reaching Near Breakeven In Two Years
As of 2020, Vijay Shekhar Sharma’s super app for financial services had run up losses in thousands of crores. Now, as digital payments gets yet another boost courtesy Covid-19, he’s hopeful of reaching near breakeven in two years
THE PANDEMIC HAS CAUSED WOMEN GREATER LABOUR PAIN
Covid-19 has shown that women are more likely to face the brunt of job losses than men, and find fewer opportunities when they want to resume. That apart, several have to deal with increased hours of unpaid work at home and even domestic abuse
LEADERSHIP WILL BE ABOUT SEEING THE BIGGER PICTURE
Leaders must not only guard their teams first during a crisis, but also deal with stakeholders with respect and dignity. And apart from pursuing business goals, they should remain committed to our planet and the environment
PHILANTHROPY SHOULD BE HUMBLE, BUT NOT MODEST
Apart from building a flexible and resilient framework for the future, philanthropists, civil society and the government must work in tandem so that every rupee is absorbed on the ground
INTEGRATED HEALTH CARE, TECH WILL DISRUPT SECTOR
While clinical research will get a boost, having a skilled workforce and public spending on health care will be challenges in the near term
DIGITALISATION WILL HELP IN VALUE CREATION
As the pandemic brings technology and innovation to the core of business and daily life, the next decade will see about 150 million digital-first families in India
Industry 4.0: Climate Revolution?
Augmenting sustainability alongside digital capabilities is an economic, competitive and global opportunity for India’s businesses, but regulations need to reflect intent
EV Dream Still Miles Away
Electric vehicles have remained a buzzword in India for years. But not much has moved on ground due to high upfront costs, range anxiety and charging infrastructure
Living Waters
A virus has caused us to scramble for oxygen but our chokehold on the environment is slowly strangling the very waters that breathe life into us. The virus is a timely reminder: We are merely consumers, not producers of life’s breath on this planet
