ADVANTAGE: CLOUD KITCHEN
Hotelier India|May 2021
Many restaurants shifted towards cloud kitchens during the pandemic, using their existing kitchens for takeaway and delivery orders. This trend is likely to continue as customer footfalls remain dismal
PRANITA BHOSALE
ADVANTAGE: CLOUD KITCHEN

Even before the pandemic struck, food delivery was a successful business for most hotels and restaurants. 2020 ended up accelerating its growth as customers started ordering in with gusto. F&B establishments, which were battling curfews, restricted timings, social distancing limitations along with curtailed manpower found it a viable revenue stream, at a time when customer footfalls were a bare minimum. This shift in business models also led to the emergence of cloud kitchens, which focus solely on fulfilling online food orders and delivery.

According to industry reports, India had around 5000 cloud kitchens in 2019. Redseer expects this number to grow at 50% to 60% year-on-year. In terms of the gross merchandise value (GMV), the cloud kitchen sector is likely to become a $3 billion industry by 2024, up from about $400 million in 2019. Another report by Allied Market Research valued the global cloud kitchen market at $43.1 billion in 2019, which is likely to reach $71.4 billion by 2027.

Karan Tanna, Founder and CEO, Ghost Kitchens is unsurprised by these numbers. According to him, the cloud kitchen and food delivery business has been disrupting India’s food ecosystem for three main reasons – convenience, choices and cost.

“The end-to-end food delivery experience of aggregators like Swiggy and Zomato has made customers dependent on convenience of ordering food at home. Moreover, factors like improved packaging, delivery time and quality of food are encouraging the rise of food delivery,” he opined. “The growth of cloud kitchens is a global phenomenon. Even high street restaurants are depending on food delivery as a major revenue source.”

SHINING THROUGH THE CLOUDS

Denne historien er fra May 2021-utgaven av Hotelier India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra May 2021-utgaven av Hotelier India.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA HOTELIER INDIASe alt
Toxicity Derailing You?
Hotelier India

Toxicity Derailing You?

A young lady employee in Pune apparently died due to work stress. This elicited a severe backlash. Platforms are abuzz with the urban educated venting about exploitative practices, dealing with stress and a toxic work culture. Looking at this trending topic from a different angle.

time-read
3 mins  |
October 2024
The Future of Dining
Hotelier India

The Future of Dining

Here's how to position your restaurant for long-term success.

time-read
4 mins  |
October 2024
From Smart Showers to Self-Cleaning Toilets
Hotelier India

From Smart Showers to Self-Cleaning Toilets

Innovations in hotel bath fittings are here to Stay...

time-read
4 mins  |
October 2024
A Winning Affair
Hotelier India

A Winning Affair

The Hotelier India GM Summit & ESG Awards 2024 (Northern Region) was an evening to remember.

time-read
2 mins  |
October 2024
The Celebrity Chef Connection
Hotelier India

The Celebrity Chef Connection

Hotels are shaking and stirring up their food and beverage offerings by having celebrity chefs showcase their repertoire to serve guests new experiences.

time-read
4 mins  |
October 2024
Sleep Like A Baby
Hotelier India

Sleep Like A Baby

As sleep tourism gains ground, the hospitality industry is all set to ensure that guests can make the most of the movement.

time-read
6 mins  |
October 2024
Cyber Security in Hospitality
Hotelier India

Cyber Security in Hospitality

Here's how to protect your guests from digital intruders.

time-read
3 mins  |
October 2024
Untouched Trails
Hotelier India

Untouched Trails

Rahul Uppal and Manoj Sihag, Directors, Echor Hotels Pvt Ltd, share their passion for creating travel experiences in offbeat destinations...

time-read
3 mins  |
October 2024
From Maldives to India
Hotelier India

From Maldives to India

Stéphane Laguette, Chief Commercial Officer, Atmosphere Core, on his company's next big move: India.

time-read
6 mins  |
October 2024
"Fostering meaningful relationships is crucial"
Hotelier India

"Fostering meaningful relationships is crucial"

General Manager, Conrad Bengaluru, Digvijay Singh on his management mantras, challenges as a hotel GM, advice to aspiring GMs and more...

time-read
3 mins  |
October 2024